Formada Social runs social media advertising campaigns

Digital Advertising Specialist

The Digital Advertising Specialist reports to the VP of Paid Media.


Formada offers a variety of paid media services to our clients including Facebook Ads, Google Ads, Instagram Ads, Google Display, and more. Our paid campaigns build brand awareness, generate leads, and promote product sales.

We are looking for experience in conceiving, designing, developing, and maintaining paid media campaigns across multiple channels. Specialty in a particular channel is welcome, but we are looking for someone comfortable being multi-disciplinary. We are looking for candidates who are technically sound and can show knowledge of effective paid campaign structure. On the Paid Media team, we pride ourselves on making data-oriented decisions and building thorough, dynamic campaigns using the industry’s latest tools.

All Formada team members, including the Digital Advertising Specialist, should be self-motivated, disciplined, and timely regarding all aspects of their work. We are strategic thinkers, efficient task executors, and clear communicators, which allows us to manage a business that is lean, nimble, and credible.

Job responsibilities include:

  • Conceive, design, create, and maintain paid media campaigns for a variety of publishers including Google, Facebook, Instagram, and LinkedIn
  • Design and create custom landing pages
  • Test different creative, variants, headlines, and copy
  • Install thorough conversion tracking through our advertising and analytics tools
  • Determine and set audience targeting based on location, demographics, and interests
  • Conduct keyword research and structure campaigns thoughtfully
  • Optimize existing campaigns and make recommendations for improved performance
  • Prepare analysis and reports of ad campaign success and opportunities and present to internal and external stakeholders
  • Track campaign metrics and make adjustments to strategy, content, and delivery
  • Keep up on latest paid media trends as they relate to paid media and optimize campaigns accordingly
  • Join client calls to present campaign results and gather information

Job skills and requirements

  • While the role is fully remote, applicants must be located in Washington, Oregon, Idaho, or Montana
  • Samples of previous campaigns, creative, or landing pages are welcome
  • Associate’s degree minimum
  • Customer service background preferred
  • Required 2-3 years paid media (Google Ads, Facebook Ads, etc.) experience
  • Preferred Facebook Ad experience
  • Experience with paid media campaign targeting, structure, and budget management
  • Experience with Google Analytics, Facebook Pixel, or other analytics/tracking software
  • Preferred experience with Unbounce or other landing page builders
  • Preferred experience with Photoshop or Adobe Creative Suite
  • Preferred experience with WordPress
  • Desire to learn more about campaign structure, all paid media channels, and optimization
  • Self-motivation, discipline, and follow through
  • Clear, timely communication
  • Independent and collaborative work flexibility
  • Strong project management skills
  • People skills: leadership; negotiation; mediation; inspiration
  • Healthcare experience preferred

Compensation & Benefits

  • Pay range starts at $52,000-$60,000 annually
  • Full-time position
  • Healthcare benefits including medical, dental, and vision after 60 days employment
  • Remote
  • Generous time off

Equal Opportunity Employer

Formada Social provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


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