Design Questionnaire Step 1 of 12 - Company 8% What is your company’s name as you’d like it to appear in your logo and marketing materials?What is your company mission statement?How is your product/service uniquely positioned?If you could tell potential customers one thing, what would it be?Who is your target market?What are the problems afflicting your customers that you can help with?What are the real-life practical benefits for customers that use your product/service?What adjectives/attributes best describe your brand?Which 3 adjectives/attributes did you select that are most important for you?Which brands do you admire or think represent what you want to represent?What industry-specific words should we use when describing your products/services?What industry-specific words should we avoid using?Who will be the internal decision-makers on this project? Giving feedback and approval? Where will the logo mainly be used?Are there any restrictions to consider when designing the new logo?Is there anything that must be included, like existing brand elements, words or icons?Will this be a Logo Re-design(Required) Yes No, this is a new logo What is the current logo? Drop files here or Select files Max. file size: 50 MB. What do you like and dislike about the current logo?Are there any elements from the existing logo you’d like to keep and why?What prompted the desire to re-design logo? Do you already know what colors you'd like to use for your color palette? Yes No What colors do you like?What colors should we avoid?If you have any images or screenshots of colors that you'd like us to have, upload them here. Drop files here or Select files Max. file size: 50 MB. Choose 2-3 colors to start off your color palette.(Required) Red: exciting, bold, fast-paced Orange: joyful, energetic, confident Yellow: happy, fast-paced, energetic Green: natural, peaceful, eco-friendly Blue: secure, serious, trustworthy Purple: creative, prestigious, artistic Pink: compassion, sincerity, imaginative Black: serious, elegant, strong White: clean, modern, exciting Below are some examples of finished color palettes. We chose the middle blue color to be the base color so the whole palette is based off of that color. There are descriptions below to how we chose the rest of the colors in each color palette. Your future color palettes will not look like these - this just gives us an idea of what you would like the base color to be and how much contrast you would like between the rest of the colors in the palette. Choose 1-2 color palettes that you like.(Required) Monochromatic: uses lightness and darkness to create a subtle transitions based on the base color. Analogous: uses colors that are next to each other. Complementary: gives you two colors with the most contrast by using the base color and the color directly opposite of it. Split Complementary: gives you three colors with high contrast but less tension than the Complementary color palette. Triadic: three different colors that will create a vibrant, yet balanced look. Square: gives you four completely different colors for a larger variety of color choice. Is there anything else you'd like to tell us about your choice of colors? We're going to show you a few logos examples. Tell us which one you're drawn to more and please, expand in the Notes area below if you have any particular preferences from the logo examples. Choose One(Required) Logo Example 1 Logo Example 2 Notes: We're going to show you a few logos examples. Tell us which one you're drawn to more and please, expand in the Notes area below if you have any particular preferences from the logo examples. Choose One(Required) Logo Example 1 Logo Example 2 Notes: We're going to show you a few logos examples. Tell us which one you're drawn to more and please, expand in the Notes area below if you have any particular preferences from the logo examples. Choose One(Required) Logo Example 1 Logo Example 2 Notes: We're going to show you a few logos examples. Tell us which one you're drawn to more and please, expand in the Notes area below if you have any particular preferences from the logo examples. Choose One(Required) Logo Example 1 Logo Example 2 Notes: We're going to show you a few logos examples. Tell us which one you're drawn to more and please, expand in the Notes area below if you have any particular preferences from the logo examples. Choose One(Required) Logo Example 1 Logo Example 2 Notes: We're going to show you a few logos examples. Tell us which one you're drawn to more and please, expand in the Notes area below if you have any particular preferences from the logo examples. Choose One(Required) Logo Example 1 Logo Example 2 Notes: Below are a few logo examples with different fonts. Please choose which logo font type that you like below and if needed, expand in the Notes section below. Choose One(Required) Logo Font Example 1 Logo Font Example 2 Logo Font Example 3 Notes: Below are a few logo examples with different fonts. Please choose which logo font type that you like below and if needed, expand in the Notes section below. Choose One(Required) Logo Font Example 1 Logo Font Example 2 Logo Font Example 3 Notes: Below are a few logo examples with different fonts. Please choose which logo font type that you like below and if needed, expand in the Notes section below. Choose One(Required) Logo Font Example 1 Logo Font Example 2 Logo Font Example 3 Notes: Δ
