Case Study
Aggressive organic growth for a national wellness brand
Challenge
A national health, wellness, & aesthetics startup had aggressive growth goals. They wanted expedited brand visibility, established authority in their market, and an increase in sales.
Their offerings were unique: precision wellness and optimization services, including genetic testing, blood testing, custom supplements, and concierge IV therapy.
Increase brand visibility
Establish authority
Increase online sales
Solution
We tapped into the client’s expertise to create unique, authoritative content for the higher-volume keywords. The Formada team created and published 20 long-form blog posts per month to quickly capture relevant search traffic and build brand awareness.
But the volume of articles was just one aspect of this strategy. The relevance and usefulness of the content is what really mattered.
This strategy — a mix of relevance, utility, and volume — addressed highly specific user queries while establishing authority with search engines and increasing visibility with searchers.
Results
Through aggressive and persistent content creation, we increased their organic traffic on a short timeline.
monthly blog views
monthly form submissions
average site rank
%