This sounds frustrating. Social media can be such a time consuming activity, and when you don’t get the engagement you want, you might feel like giving up.
Don’t give up! But do reconsider your approach. Remember, this is about quality over quantity. And even if you’re not getting the engagement that you want, odds are your data is still telling you a story that can point you in the right direction.
- Are there certain days that are getting better engagement than others?
- Are there certain types of content that are getting better engagement than others?
- Do you have the opportunity to survey your audience to get a better understanding of what matters to them?
Another important perspective is that your current lack of engagement on social media means that you can essentially experiment with anything you’d like. Try new things. Experiment with sharing content from other outlets that pertain to are related to your brand and audience.
Want to partner with a team that can help you get the most out of your social media strategy? Formada would love to hear from you! Contact us today to learn more!