The Importance of Weekly One-On-Ones
I slip into autopilot often when I drive. For years, I had the same commute and sometimes if I connect with one of those roads — I’ll slip right back into my old routes. Once, my wife was in the passenger seat and noticed I was way off course. She waited to see how...
Why Isn’t There A Better Word Than Blogging?
The content conundrum We don’t make our distaste for industry jargon much of a secret around here, but the sometimes unfortunate reality is, some terminology just is what it is. For example, the way in which we use the term “content.” There’s just something...
Why A Brand Strategist?
There’s growth. And then there’s growth. Like most companies, we’re focused on growth. But the core of Formada’s long-term strategy isn’t just about growth for growth’s sake — it’s building something sustainable. We feel that building a successful,...
Unpacking Jargon: Optimize
In this series, Unpacking Jargon, we demystify a digital marketing phrase or term that is widely overused, misunderstood, or intentionally vague. This week, we are talking about the terror of the vague but omnipresent, optimize. Uses: “We just need to let the...
No-Meeting Wednesdays
Death by meeting is real. And we’re here to resurrect every one of our team members who’s been buried alive by an unnecessarily overloaded calendar. At my previous jobs, a common refrain was how much time people spent in meetings. Most would complain about how much...
