Why Do All Websites Look The Same?

Why Do All Websites Look The Same?

Why do so many websites look alike? Close your eyes, you can probably picture it right now. The logo is in the top left corner. The navigation menu is spread across the top pane of the page evenly. You can hover over these items and underneath you’ll find a dropdown...
Does My Small Business Need A Website?

Does My Small Business Need A Website?

Okay, so on its face, this may seem like an absurd question. Websites are an essential part of every business! Why on earth would we be talking about whether your small business needs a website or not? But our current digital marketing landscape proves that websites...
How Do I Respond To Negative Online Reviews?

How Do I Respond To Negative Online Reviews?

It was bound to happen. Your business received a negative review. It’s out there for the world to see. You might feel frustrated and misunderstood and unsure how to move forward. Take a deep breath and follow the advice below to preserve and in many instances enhance...
Facebook Live: 4 Expert Tips

Facebook Live: 4 Expert Tips

Simply put, Facebook Live is a live video streaming function within Facebook. Its purpose is to put its host (you, the business owner) in face-to-face contact with those who have an interest in your services. Let’s discuss how a business owner can effectively engage...
4 Instagram Tips to Maximize Engagement

4 Instagram Tips to Maximize Engagement

It’s highly likely that your customers log in to Instagram a few times a day to connect with friends, trusted brands, and thought leaders that they have specifically welcomed into their online community. The goal of any business using Instagram is to create trusting...
Why Posting On Facebook Isn’t Enough

Why Posting On Facebook Isn’t Enough

You know you need to post on Facebook. You know that it’s an important part of your digital footprint. So, despite how busy you are with your business, you are diligent about ensuring that you carve out the time to update your business Facebook page. You work...