by Meghan Kelly | Mar 30, 2021 | SEO
I’m a big picture marketer. I think in terms of overall strategy and how different mediums should work together to give you the results you want vs. getting too deep into the specifics of how each tactic works. For those details, I work with a team of...
by Meghan Kelly | Mar 2, 2021 | Digital Marketing Agency
Building a successful startup can be tough. Do you really need investors? Or is it possible to bootstrap it on your own? We wanted the freedom that came with the latter, and this is how we did it. The world of entrepreneurship is an uncertain one. But with the right...
by Garrett Jackson | Dec 4, 2020 | Digital Marketing Agency
When Meghan and I started Formada Social, we talked a lot about principles that our business would live and die by. We eventually came to call these our three mandates. It’s kind of like a filter that we can push every decision or idea through. If it survives...
by Formada Social | Mar 17, 2020 | Digital Marketing Agency
It might seem daunting, but it’s possible. And we’re here to help you understand how you can, too. Given that many businesses are in the process of transitioning their teams from in-office workers to temporary remote employees, we thought we’d share what has...
by Meghan Kelly | Dec 11, 2019 | Digital Marketing Agency
I can be impatient. Not so much in my interactions with people (I hope!), but more so when it comes to building a business. We have 31 clients and most of them are on recurring monthly agreements. We are profitable. We are past the point where we’re...
by Meghan Kelly | Oct 15, 2019 | Facebook, Instagram, Social Media Advertising
If you’re like most business owners, you’ve dabbled in promoting and boosting posts on your business’s Facebook account. You might have sponsored posts on Instagram. You’ve paid money to share your content on these platforms, but you’re not certain that it makes any...
by Meghan Kelly | Aug 29, 2019 | Digital Marketing Agency
There are never any guarantees when it comes to marketing. This is a tough pill to swallow if you’re a business owner. “You want me to pay you every month, but you can’t tell me exactly what I’m going to get for my money?” And then there’s digital marketing. It’s...
by Garrett Jackson | Aug 28, 2019 | Analytics
A Photo A Day It’s the first day of school and you line your kids up outside on the front porch or in front of a tree in your yard. They are all decked out in their newest clothes that you obviously bought the night before (you procrastinator, you). They do their...
by Garrett Jackson | Aug 27, 2019 | Paid Search
A targeted paid search (PPC) campaign might be the solution. Business owners come to us often and ask what they can do RIGHT NOW to drive more leads into their business. This is always a tough and delicate subject because there really is no magic bullet when it...
by Garrett Jackson | Aug 15, 2019 | Paid Search, SEO, Social Media Advertising, Website Management
You needed leads like… yesterday. We often meet businesses who are in a spiral around this question, “how can I get leads as quickly as possible.” Business owners want to throw money at SEO, their website, and PPC to try and get their leads to pick up. Often, we have...
