The Formada Reflector

Your source for the latest product and services updates, musings on work culture, and insights on how we use digital marketing strategies to help our clients create winning brands in a crowded marketplace.

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The Importance of Weekly One-On-Ones

I slip into autopilot often when I drive. For years, I had the same commute and sometimes if I connect with one of those roads — I’ll slip right back into my old routes. Once, my wife was in the passenger seat and noticed I was way off course. She waited to see how...

A photo of Garrett Jackson seated across from a team member while looking down at the table in front of him

Why A Brand Strategist?

There’s growth. And then there’s growth.  Like most companies, we’re focused on growth. But the core of Formada’s long-term strategy isn’t just about growth for growth’s sake — it’s building something sustainable.  We feel that building a successful,...

A colorful vector illustration of a cartoon arm holding a red megaphone, out of which social media likes, text convos, and the like are emanating like sounds.

No-Meeting Wednesdays

Death by meeting is real. And we’re here to resurrect every one of our team members who’s been buried alive by an unnecessarily overloaded calendar. At my previous jobs, a common refrain was how much time people spent in meetings. Most would complain about how much...