The Disturbing Trend of Remote Work Monitoring
We founded our company in 2018 as a remote company. While it was initially required because we didn’t yet have a business space, we realized quickly that it gave us much more autonomy, time at home, and the ability to do work on our own terms. These were all goals...
Search Engine Optimization: A BS-Free Perspective On SEO
I’m a big picture marketer. I think in terms of overall strategy and how different mediums should work together to give you the results you want vs. getting too deep into the specifics of how each tactic works. For those details, I work with a team of...
How We Built a Successful Digital Marketing Agency by Bootstrapping It
Building a successful startup can be tough. Do you really need investors? Or is it possible to bootstrap it on your own? We wanted the freedom that came with the latter, and this is how we did it.
Formada’s Three Mandates
When Meghan and I started Formada, we talked a lot about principles that our business would live and die by. We eventually came to call these our three mandates. It's kind of like a filter that we can push every decision or idea through. If it survives being...
How We Built A Remote Digital Agency
It might seem daunting, but it’s possible. And we’re here to help you understand how you can, too. Given that many businesses are in the process of transitioning their teams from in-office workers to temporary remote employees, we thought we’d share what has...