What Is Your Content Doing For Your Business? You have a website. Social media. You might have a blog, white papers, or even eBooks that you’ve published. But when was the last time you audited their performance? How clear of a sense do you have of what those tactics...
How To Scale Your Content Creation
Need Help Finding Time for Content Creation? Knowing how to scale your content creation is now one of the most critical components of any successful marketing strategy. It connects you with your core audience by creating emotional connections, providing them with...
Using Social Media To Win Your Patient’s Hearts and Minds
Do Health and Medical Practices Need Social Media? In our experience, health and medical practices greatly benefit from having a presence on social media. It might feel like, with all of the other things that your practice is responsible for, that including...
Why Creating Original Content for Your Business Is Critical To Your Business’s Marketing Strategy
Wanting To Improve Your Business’s Approach To Content? Ever wonder how some businesses seem to always have the most unique and engaging content? Day after day, they’re publishing quality blogs, emails, and social media posts, and you’re not even quite sure where or...
Why A Regular Website Backup Matters More Than You Think
Website Backups: Kinda Boring, But Absolutely Essential Sometimes the most important thing is the least sexy thing. Such is the case with a website backup, an absolutely critical element in keeping your website functioning exactly how you want it to. At Formada, we...
Why We Refreshed Our Own Brand’s Website — And How We Did It!
Making Your Own Brand A Priority Is Essential To Your Growth Let me let you all in on a little secret: In some ways, Formada is just like any other business. What I mean is that sometimes we have trouble taking our own best advice. We made this realization back...
It’s October. Have You Started Creating Your 2024 Goals Yet?
There’s Just One Quarter Left In 2023 — How Are You Approaching Annual Planning? It’s already October. I can’t believe it. The leaves outside my window are rapidly turning from green to gold, the sign of another year coming to an end. Being a business owner, I...
“How Can You Write for Our Business If You Don’t Work Here?” How Our Copywriters Protect Your Brand.
Protect Your Brand Voice with Expert Copywriting We will often talk to business owners who would benefit from a more aggressive content strategy but have a hard time fully embracing the idea. The roadblock isn’t because they don’t think that more would be bad for the...
Website Trends To Avoid, And Some You Should Consider
Your Website Isn’t a Destination — It’s Often the Beginning of the Journey For most businesses, a website is a crucial platform for growing and connecting with their audience — not simply an end product. Yes, many, many, many websites are typically designed to sell,...
Why a Content Audit Should be Step #1 in Your Content Strategy
It’s 10 PM. Do You Know Where Your Content Is? We’ve all done it. None of us are immune. You know what I’m talking about. You design a new website for your business, you write your standard pages (your Home, About Us, Services, Contact, and so on) and then…you just...