Keyword and interest-driven content
We’re content creators, not keyword stuffers. What’s the difference?
Well, our goal is to create content for your brand that does two important things:
- One, it answers the questions that your customers are already searching for, and
- Two, it’s written in a way that search engines like Google recognize as useful, authoritative content, both of which will help your SEO ranking and create new leads for your business.
Customer-first content
We ask ourselves two important questions before we begin writing a new blog:
- What is the client’s goal?
- What is the end-user’s need?
That’s why you’ll never see us writing clickbait. We’re aiming for the center of the Venn diagram where your products and services are solving your customers’ problems, and we do it as compellingly as possible.
Useful, actionable content
The power of regularly published blogging is that you have the opportunity to speak directly to those customers who are simply seeking information, and we can do so on your behalf in a very specific, authoritative manner.
We can also, sometimes in the very same blog, get into detailed comparisons between you and your competitors, highlighting the value of your brand over others. And just as importantly, we can help them understand how they can take advantage of your products and services by urging them to take action.
Regularly published, highly specific content is a surefire way to increase engagement on your site.
What you’ll get
Keyword Research
We research user queries to determine what questions you should answer on your website.
Content Scheduling
We plan ahead with you to determine what topics should come next and make sure you are posting consistently.
Analytics & Tracking
We collect data about the performance of your blog post and use those results to improve our next posts.
Brand Voice & Tone
Every post sounds like you. We are experts in being able to assume your identity — only in writing, we promise!
Search Engine Optimization
We make sure to use important keywords thoughtfully and structure them to get Google’s attention.
Custom Graphics
Every blog post needs a good featured image. Each graphic is designed to catch attention on social media channels.