Wanting your business to be visible in Google search results is a goal that most of us in business share. The reality is that ranking in search results in the way that we want to is the by-product of a well-executed content strategy.
Content strategies can take on many different forms, and in this instance means
- Establishing the many keywords and phrases that are critical to your goals
- Understanding your customers’ needs relative to those keywords
- Knowing how your competition is using those keywords in their content
- Creating a differentiated approach from your competitors
- Publishing content regularly that is original, thoughtful, and useful
This can take on many different forms.
It could be long-form blogs on highly niche subjects related to your products, services, the history of your profession, or even answers to customer’s questions.
Or it could be a series of how-to YouTube videos that help people in their day-to-day lives. The point is to go deep and offer something useful.
The deeper, more useful the content, the more that it will resonate with both search engines and people.
If you want to learn more about your business’s content opportunities and how you can take advantage of them, contact us today. We’d love to help you achieve your goals!