Meet Your Team
We’re the strategists, writers, designers, technicians, and partners all dedicated to one simple thing:
CEO | Co-Founder
Meghan is a native of Alpena, Michigan, a small town on Lake Huron in North Eastern Michigan. Meghan attended Michigan State University, where she first majored in Chemistry but soon realized that working in a basement lab provided next to zero social stimulation. So she changed her major to Advertising, where she found her purpose and her people.
Upon graduation from MSU, Meghan packed up her 1989 Mazda 626 and drove 2500 miles to Portland, OR in search of a job in the advertising field. She spent 7 years in media sales before she took a job with a startup focused on providing business solutions to private practice audiologists in Vancouver, Washington called Audigy Group in 2008. Meghan built out the media department at Audigy, where she focused on creating programs that drive quantifiable results for business owners while also driving revenue for the company.
Meghan’s passion is building and growing strong digital teams. She has a knack for recognizing talent in people, sometimes before they’ve recognized that talent within themselves.
Meghan, her husband, two kids, and their dog, Ramona, happily reside in the Pacific Northwest.
COO | Co-Founder
Garrett is a Pacific Northwest native from Adna, Washington. Garrett has a Bachelor’s in Communications – Advertising. He enjoys working on holistic marketing campaigns—writing copy, designing, building clear strategic plans, and creating a powerful brand presence.
After graduation, he moved home to the Pacific Northwest. Garrett’s most recent work (6 years) has been at Audigy, an audiology management company, where he developed new digital marketing programs, restructured an existing digital marketing team, and partnered with Meghan in leading the technical operations of a team of organic, paid, and social digital marketers.
Garrett’s passion is building process. A true operations-obsessive, he loves dropping into a business and connecting the dots. He started Formada Social after working with incredibly talented marketing people and felt there had to be a better model. Formada Social is the realization of that hope—employees can always speak their mind, are compensated for their talent, have autonomy and flexibility, and employee’s happiness comes first.
Garrett is married to artist Racheal Jackson (Banyan Bridges) and has three very cool kids.
VP of Design
David creates engaging, beautiful, and easy-to-use websites and online experiences. He also helps strategize and implement other digital marketing efforts such as search engine marketing and social media advertising.
David studied graphic design at Oregon State University. While his background lies more in branding and print design, he’s always nurtured an interest in digital and interactive design — particularly website design and user experience. Web design became a larger focus over time and led him to explore the breadth of digital marketing, focusing on search engine marketing for a time and eventually adding social media advertising, local listing management, and online reputation management to his tool belt as well.
David grew up outside of Keizer, Oregon with two older sisters. He is currently striving to become a certified “fun uncle.” While he loves being able to reach the beach, the mountain, the woods, or the desert in a day, his main hobby is adjusting the volume knob on his guitar amp as he attempts to find the line between “loud enough” and “being a good neighbor.”
VP of Content
Nathan Miller, a northern Michigan native, has spent the majority of his life creating things, including art, music, and various styles of writing. This love of creation and the communication of information through different mediums led to a career in marketing, where Nathan honed his skills in copywriting and brand strategy.
For well over a decade, Nathan has worked with digital and traditional marketing strategists, sales teams, and C-suite executives from national and global companies in creating marketing campaigns and brand strategies that are as imaginative as they are effective.
Not only does Nathan have a passion for communication, but he also has a passion for people, specifically in fostering individuals and teams to bring the best of themselves to marketing projects of every shape and size.
His unique perspective and application of copywriting, content strategy, brand strategy, creative and artistic direction are just a few of the areas where Nathan’s skills have helped people, campaigns, and companies achieve their goals.
VP of Paid Media
Harrison Horblit grew up in a small, mixed-race family in Denver, Colorado, with a mother in the banking industry and a father and brother who were both software architects.
Despite digital being in his DNA, Harrison quickly nurtured a love for hiking, camping, music, and art at a very young age.
He graduated from the University of Portland in 2018 with a bachelor’s degree in Marketing, but his professional career started two years prior, working as an intern at Audigy Group.
At Formada, Harrison specializes in all things related to Paid Media, working with our clients to build comprehensive, data-driven digital campaigns, from all-encompassing brand exposure tactics to hyper-focused conversion and lead generation efforts.
He employs cutting-edge formats and tactics to help grow our clients’ brands, and is well-versed in nearly every digital advertising tactic available, including Meta Advertising, Google and Microsoft Ads, and programmatic display with the Trade Desk.
Harrison loves his clients just as much as he enjoys the technical side of Paid Media, thoroughly believing writing, speaking, and communicating are undervalued tools essential to a successful digital advertising campaign.
Now, Harrison lives in Missoula, Montana with his incredible partner and an exceptionally handsome orange tabby cat.
Born and raised in Vancouver, Washington, Vicki Tolmacheva is a Washington State University graduate who earned her degree in Digital Technology & Culture, focusing her studies on web design, social media, graphic design, search engine optimization, and marketing.
In her previous professional experiences, Vicki worked as a web designer and graphic designer, the latter of which found her focusing mainly on graphic design for print-oriented branding and promotional materials for a variety of industries, including the restaurant and hospitality, fitness, and chiropractic worlds.
At Formada, Vicki creates, updates, and maintains client websites. Her combination of great interpersonal communication skills and devotion to customer service, in combination with her talent for design and web optimization, ensures that everyone she works with has a premier experience with our team and on the web.
In her free time, Vicki loves hiking the many beautiful trails of the PNW, taking road trips, traveling, finding snacks at Trader Joes, spending time with her loved ones, and eating as much good food as possible, especially Portland ramen, lamb gyros, and Chicken Tikka Masala.
Client Success Manager
Donna’s professional experiences in the marketing world include traditional design, website design, management of paid and social media campaigns, SEO, keyword research, content creation, digital marketing strategy and reporting.
In her role as Client Success Manager at Formada, Donna’s day-to-day responsibilities include client service, project management, client and team communication, stakeholder accountability, and overall goal achievement.
Her success lies in communicating the needs of our clients to our service teams to create winning marketing products that achieve our clients’ unique goals. Her ability to quickly build rapport, experiences in a wide variety of marketing roles, peerless organizational skills, and enthusiasm for producing great work makes Donna the definition of client success.
Donna lives in Washougal, WA with her husband and lifelong friend, Kyle, their son, James, and their pup, Ellie. In her spare time, Donna and her family enjoy bike rides, bass fishing, playing MarioKart, reading, crafting, and watching baseball.
A lifelong athlete, Donna was a 4-year varsity letterman in women’s softball at UAB, proudly volunteers with her local Little League Association, and currently holds a black belt in American Taekwondo.
VP of Content
Natalie spent the first few years of her career in Account Management and Customer Success, where she learned how to become an extension of her clients’ marketing teams and dabbled in almost every digital marketing discipline, from paid media to design to content.
While Natalie’s professional career up until joining Formada was largely in Account Management, her bigger passions for copywriting and storytelling led her to Formada, where she worked as a contract Copywriter in the year leading up to her official hire to lead the Content team.
As VP of Content, Natalie is responsible for all of Formada’s client-facing content services, including copywriting and blogging – two of the most powerful tools in a brand’s marketing toolkit, in Natalie’s opinion. Her background in Account Management gives her a client-first mindset and a strong drive to deliver high-quality content to help clients tell their stories and provide value to their customers, current and future.
When not writing or strategizing for Formada clients, you can find Natalie spending time with her favorite “coworker” (aka, her adorable golden retriever puppy, Benny), searching for the best margarita in Portland, or sweating it out at Orangetheory Fitness.