Meet Your Team

Meghan is a native of Alpena, Michigan, a small town on Lake Huron in North Eastern Michigan. Meghan attended Michigan State University, where she first majored in Chemistry but soon realized that working in a basement lab provided next to zero social stimulation. So she changed her major to Advertising, where she found her purpose and her people.

Upon graduation from MSU, Meghan packed up her 1989 Mazda 626 and drove 2500 miles to Portland, OR in search of a job in the advertising field. She spent 7 years in media sales before she took a job with a startup focused on providing business solutions to private practice audiologists in Vancouver, Washington called Audigy Group in 2008. Meghan built out the media department at Audigy, where she focused on creating programs that drive quantifiable results for business owners while also driving revenue for the company.

Meghan’s passion is building and growing strong digital teams. She has a knack for recognizing talent in people, sometimes before they’ve recognized that talent within themselves.

Meghan, her husband, two kids, and their dog, Ramona, happily reside in the Pacific Northwest.

Garrett is a Pacific Northwest native from Adna, Washington. Garrett has a Bachelor’s in Communications – Advertising. He spent his early career in multi-disciplinary roles: copywriting, designing websites and print materials, building holistic marketing plans for businesses, and growing businesses rapidly by expanding their marketing portfolio.

Garrett found success in healthcare management companies primarily serving ENT, audiology, and dental clinics. Within these companies, he developed new digital marketing services, restructured roles, and led the technical operations across organic, paid, and social media marketing teams.

Garrett’s passion is building process. A true operations-obsessive, he loves dropping into a business and connecting the dots. Garrett is Formada’s primary consultant for outside organizations that are looking to broaden their marketing strategy, analyze previous marketing performance, and streamline marketing operations.

Working in a production environment for years allows him to understand the hurdles facing digital specialists and deliver the best marketing services to Formada’s clients. Garrett always believed that there was a better agency model that leveraged and respected the talent of digital marketing specialists. Formada is the realization of that hope—employees speak their mind, are compensated for their expertise, have flexibility, and their happiness comes first.

 David creates engaging, beautiful, and easy-to-use websites and online experiences. He also helps strategize and implement other digital marketing efforts such as search engine marketing and social media advertising.

David studied graphic design at Oregon State University. While his background lies more in branding and print design, he’s always nurtured an interest in digital and interactive design — particularly website design and user experience. Web design became a larger focus over time and led him to explore the breadth of digital marketing, focusing on search engine marketing for a time and eventually adding social media advertising, local listing management, and online reputation management to his tool belt as well.

David grew up outside of Keizer, Oregon with two older sisters. He is currently striving to become a certified “fun uncle.” While he loves being able to reach the beach, the mountain, the woods, or the desert in a day, his main hobby is adjusting the volume knob on his guitar amp as he attempts to find the line between “loud enough” and “being a good neighbor.” 

Nathan Miller, a northern Michigan native, has spent the majority of his life creating things, including art, music, and various styles of writing. This love of creation and the communication of information through different mediums led to a career in marketing, where Nathan honed his skills in copywriting and brand strategy.

For well over a decade, Nathan has worked with digital and traditional marketing strategists, sales teams, and C-suite executives from national and global companies in creating marketing campaigns and brand strategies that are as imaginative as they are effective.

Not only does Nathan have a passion for communication, but he also has a passion for people, specifically in fostering individuals and teams to bring the best of themselves to marketing projects of every shape and size.

His unique perspective and application of copywriting, content strategy, brand strategy, creative and artistic direction are just a few of the areas where Nathan’s skills have helped people, campaigns, and companies achieve their goals.

Harrison Horblit grew up in a small, mixed-race family in Denver, Colorado, as the son of an immigrant mother and a father who worked in the rapidly expanding software industry. Despite digital being in his DNA, Harrison quickly nurtured a love for the outdoors, music, and visual art at a very young age. He graduated from the University of Portland in 2018 with a bachelor’s degree in Marketing, but his professional career started two years prior when he worked as an intern at Audigy Group. At Formada, Harrison specializes in Paid Media, designing and employing comprehensive, data-driven omnichannel strategies for clients dedicated to explosive growth. He utilizes a wide range of tactics, from all-encompassing brand exposure to hyper-focused conversion and lead generation efforts, ensuring that each strategy is customized to meet our clients’ specific business goals. Now, Harrison lives in Bend, Oregon, and spends his free time making art, playing music, skiing, hiking, biking, and working to keep his old Toyota operable.

Born and raised in Vancouver, Washington, Vicki Tolmacheva is a Washington State University graduate who earned her degree in Digital Technology & Culture, focusing her studies on web design, social media, graphic design, search engine optimization, and marketing. 

In her previous professional experiences, Vicki worked as a web designer and graphic designer, the latter of which found her focusing mainly on graphic design for print-oriented branding and promotional materials for a variety of industries, including the restaurant and hospitality, fitness, and chiropractic worlds.

At Formada, Vicki creates, updates, and maintains client websites. Her combination of great interpersonal communication skills and devotion to customer service, in combination with her talent for design and web optimization, ensures that everyone she works with has a premier experience with our team and on the web.  

In her free time, Vicki loves hiking the many beautiful trails of the PNW, taking road trips, traveling, finding snacks at Trader Joes, spending time with her loved ones, and eating as much good food as possible, especially Portland ramen, lamb gyros, and Chicken Tikka Masala.

As a Pacific Northwest native, it was no surprise that Natalie moved just 2 hours away from her hometown near Seattle to pursue a college degree in Portland. After three and a half years, three different majors, five internships, and an unfathomable number of Dutch Bros Rebels, Natalie obtained her BBA in Marketing from the University of Portland in December 2019. Natalie spent the first few years of her career in Account Management and Customer Success, where she learned how to become an extension of her clients’ marketing teams and dabbled in almost every digital marketing discipline, from paid media to design to content. While Natalie’s professional career up until joining Formada was largely in Account Management, her bigger passions for copywriting and storytelling led her to Formada, where she worked as a contract Copywriter in the year leading up to her official hire to lead the Content team. As VP of Content, Natalie is responsible for all of Formada’s client-facing content services, including copywriting and blogging – two of the most powerful tools in a brand’s marketing toolkit, in Natalie’s opinion. Her background in Account Management gives her a client-first mindset and a strong drive to deliver high-quality content to help clients tell their stories and provide value to their customers, current and future. When not writing or strategizing for Formada clients, you can find Natalie spending time with her favorite “coworker” (aka, her adorable golden retriever puppy, Benny), searching for the best margarita in Portland, or sweating it out at Orangetheory Fitness.

Born and raised in the Pacific Northwest, Ali Russell got her first taste of the marketing world while working at State Farm Insurance, where, in addition to sales responsibilities, she enjoyed working on a variety of sports marketing projects. These experiences further solidified Ali’s talent for marketing, leading to her joining the Vancouver-based digital marketing agency as a Junior Paid Media Analyst. In her time at City Ranked, Ali fell in love with search engine marketing, particularly the data chasing and problem solving aspects of the role. Ali brings that same sense of solution-centric thinking and action to her role as a Formada Paid Media Specialist. “I’m excited to help our clients with search engine marketing, social media campaigns, and whatever paid media tactics are the best solutions in supporting their goals.” Ali and her husband are proud new parents and longtime dog lovers who spend their free time hiking, camping, or at their local farmers market in the warmer months, and snowboarding the resorts and backcountry in the wintertime.