We aren’t ranking for one of our primary services on Google

by Formada Social

Apr 8, 2024

VP of Content, Natalie Nygren, is photographed in black and white, seated in front of the camera and smiling. she is surrounded by teal, magenta, and blue lines, creating a colorful graphic effect.

It can be confusing and frustrating to discover that you’re not ranking for one of your most important services on Google. 

This can happen for a variety of reasons, including:

  • You’re competing for a highly competitive keyword 
  • Your content could benefit from better structuring, internal and external linking, the use of imagery, and keyword usage in your titles and descriptions
  • Search engines don’t recognize your content as “useful” due to ineffective writing or inclusions that will penalize its ranking (such as keyword stuffing, duplicate content, or misuse of tags)

The solution to this issue? Having an expert assess the offending page is the first step in understanding why you’re having trouble ranking. Once you’ve established the why, then you and your support team can create a plan to improve your ranking. 

Perhaps there are different, unexplored angles that can be written regarding this topic. Or related longtail keywords or phrases that the competition has overlooked. 

If you’re consistently publishing well-written, well-structured articles that contain useful, actionable information for your readers — covering answers to questions that are the most general to the most highly niche — then, odds are, your rankings will improve over time.

Want to learn more about how you can improve your content’s SEO performance? Contact Formada today. Our Content Services team will help you create a personalized plan designed to achieve your specific goals.


Get in touch with the Formada Team