The Crowdstrike Cyber Security Update Canceled My Flight And All I Got Was This Incredible Road Trip “We're sorry that your flight DL 0634 from PDX on Jul 21 has been canceled.” Meg and I were sitting together when I received the text from Delta. Our flight had...
Personalization In Digital Marketing: How Tailored Strategies Drive Success
I was struggling. Not just physically, but mentally, too. I was beginning to overthink things, and instead of doing, I was agonizing. I stood up, frustrated, and said, “Sorry” as I tried to reset myself. Maybe I said it to myself. Maybe it was to my trainer,...
Running, Writing, and Repetition — The Results of Showing Up
Write Like You Mean It I love writing. I always have. For a good portion of my childhood, I assumed everyone else did, too. I’m fascinated by the way in which talented writers paint vivid, emotional pictures with words, or give sentences distinct rhythmic...
Are You Overlooking LinkedIn?
Is LinkedIn a Component of Your Marketing Strategy? Since its launch in 2003, LinkedIn has been the de facto social media platform for professionals. For much of that time, LinkedIn was largely a forum where folks could chronicle their expertise, seek new job...
The Relationship Between Your Mission, Vision, and Values Statements
Mission, Vision, and Values — What Are They For? If you’ve worked in any sort of corporate environment, then odds are that you’ve been exposed to the concepts of mission, vision, and values statements. Typically, these are ideas that you’re introduced to when you’re...
Why Is Team Building Important?
Team-Building vs. Annual Planning vs. Training Formada is a remote agency. We make no secret of that. In fact, we’re pretty proud of how successful we’ve been at creating a healthy, collaborative work culture despite how seldom we’re all in the same room...
How To Scale Your Content Creation
Need Help Finding Time for Content Creation? Knowing how to scale your content creation is now one of the most critical components of any successful marketing strategy. It connects you with your core audience by creating emotional connections, providing them with...
New Year, New You — 2024 Marketing Resolutions That Will Help You Achieve Your Business Goals!
It’s A Brand-New Year — Let’s Make The Most of It! New Year’s resolutions. They’re business goals without a plan. And there’s something about them that speaks to our inherent optimism, in spite of the fact that so few of them are kept, let alone accomplished. Just a...
How Our Five-Year Plan Is Paying Off: Five Things We’re Grateful for This Thanksgiving Season
The Importance of Reflection, Gratitude, and Action I really try my best to maintain a grateful attitude. You know the drill — don’t dwell on the past, and don’t worry about the future. Be present. Be here now. Appreciate this moment. Mindfulness, etc. Stay focused on...
Now and Then: What We Can Learn From The Beatles About Branding, Team Chemistry, and AI Technology
The Long and Winding Road: Why Do We Still Care About The Beatles? I am absolutely fascinated by The Beatles. I realize that this is a somewhat pedestrian fascination — there are millions of others like me around the world, but that too is an aspect of what makes them...