Formada’s Declassified Guide to Content Auditing & Pruning
The Importance of a Content Audit Sometimes evergreen content isn’t really evergreen. And that’s okay. You can go into a content project or a...
Natalie Bufton Mar 5, 2025
Healthcare Marketing and Content Ownership
Is Your Content Really Yours? For healthcare businesses, especially smaller organizations with limited budgets, investing a lot of money in...
Case Study: Search Optimized Content Increases Organic Traffic
Looking To Increase Traffic? Focus On Your Content. Most businesses want a healthy flow of traffic to their website. It helps establish a clear...
Does SEO Matter in Healthcare? Key Takeaways from MozCon 2024
MozCon 2024: AI and Engagement and Brand, Oh My! Last week, I had the pleasure of attending MozCon 2024! It was my first-ever MozCon, an annual...
How to Take Advantage of Google’s New Search Generative Experience in your SEO Strategy
How Google Is Continuing To Shape Our Search Experience It should come as no surprise to anyone, but Google is continuing its mission to shape...
Takeaways From The Google Algorithm Update
The Google Algorithm Update for Summer and Fall: The Helpful Content System For the last several months, Google has been busy rolling out updates...
How A Copywriter Protects Your Brand
Protect Your Brand Voice with an Expert Copywriter We will often talk to business owners who would benefit from a more aggressive content...
Why a Content Audit Should be Step #1 in Your Content Strategy
It’s 10 PM. Do You Know Where Your Content Is? We’ve all done it. None of us are immune. You know what I’m talking about. You design a new...