There’s Just One Quarter Left In 2023 — How Are You Approaching Annual Planning? It’s already October. I can’t believe it. The leaves outside my window are rapidly turning from green to gold, the sign of another year coming to an end. Being a business owner, I...
Happy Birthday, Dear Formada. Happy Birthday to You. “My brain hurt like a warehouse/It had no room to spare/I had to cram so many things/To store everything in there” Those are lyrics to David Bowie’s classic song, “Five Years,” and while that song is very much...
It’s Really Easy To Overcomplicate Digital Marketing Maybe it’s just because the majority of my career has been in marketing and advertising, but I do believe that this is true: Digital marketing is actually quite simple. Seriously. You define a goal, build...
All Paths Lead To Here It’s funny how we all have certain experiences that leave us thinking, “Well, if I had the chance to do that again, I’d certainly do it differently.” While we all know that we can’t go back in time, make different choices, and “have a redo” so...
What is company culture, really? Have you noticed the incredible amount of content written about company culture? So much of it is prescriptive — how to create a healthy one, how to rejuvenate one that’s failing, and so on. While I understand the motivation...
There’s growth. And then there’s growth. Like most companies, we’re focused on growth. But the core of Formada’s long-term strategy isn’t just about growth for growth’s sake — it’s building something sustainable. We feel that building a successful,...
I’m a big picture marketer. I think in terms of overall strategy and how different mediums should work together to give you the results you want vs. getting too deep into the specifics of how each tactic works. For those details, I work with a team of...
Building a successful startup can be tough. Do you really need investors? Or is it possible to bootstrap it on your own? We wanted the freedom that came with the latter, and this is how we did it.
I can be impatient. Not so much in my interactions with people (I hope!), but more so when it comes to building a business. We have 31 clients and most of them are on recurring monthly agreements. We are profitable. We are past the point where we're...
If you’re like most business owners, you’ve dabbled in promoting and boosting posts on your business’s Facebook account. You might have sponsored posts on Instagram. You’ve paid money to share your content on these platforms, but you’re not certain that it makes any...