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What Is SEO, Really?

What Is SEO, Really?

Formada’s Human-First Approach to Search Engine Optimization It’s no secret that the world of SEO is constantly changing. There are agencies all over the world who devote the entirety of their work to SEO strategies.  Where Formada excels is by making its SEO...

Why Paid Search (Still) Matters

Why Paid Search (Still) Matters

Paid Search Is (Still) An Incredibly Powerful Marketing Tool Even though Paid Search is quickly becoming a veteran tactic of the digital marketing world, its value hasn’t diminished. In fact, it still remains one of the most effective advertising formats for finding...

Unpacking Jargon: Optimize

Unpacking Jargon: Optimize

In this series, Unpacking Jargon, we demystify a digital marketing phrase or term that is widely overused, misunderstood, or intentionally vague. This week, we are talking about the terror of the vague but omnipresent, optimize.  Uses: “We just need to let the...

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