The AI Revolution: One Year Later About a year ago, it seemed like artificial intelligence was coming for everything. Total disruption. If you listened to the pundits — the professionals and the laypersons — countless creatives, programmers, and search engine...
Building Paid Campaigns for Multi-Channel/Audience Brands Just about any business in any industry can benefit from running paid ads, whether the campaigns are driving traffic and brand awareness, or looking for high-touch, niche conversions in a highly competitive and...
Paid Search Is (Still) An Incredibly Powerful Marketing Tool Even though Paid Search is quickly becoming a veteran tactic of the digital marketing world, its value hasn’t diminished. In fact, it still remains one of the most effective advertising formats for finding...
What is programmatic advertising? Programmatic advertising is an incredibly versatile marketing tactic that can place your campaigns across different mediums and platforms. The demand-side platform (DSP) strategy has created a world where a single, knowledgeable...