The Importance of Reflection, Gratitude, and Action I really try my best to maintain a grateful attitude. You know the drill — don’t dwell on the past, and don’t worry about the future. Be present. Be here now. Appreciate this moment. Mindfulness, etc. ...
The Long and Winding Road: Why Do We Still Care About The Beatles? I am absolutely fascinated by The Beatles. I realize that this is a somewhat pedestrian fascination — there are millions of others like me around the world, but that too is an aspect of what makes them...
Personalizing the Remote Marketing Agency Experience We really are trying to do things differently here at Formada. I know that might sound kinda corny, but we’re sincere in our aim to build something that’s special. No, we’re not trying to “change...
There’s Just One Quarter Left In 2023 — How Are You Approaching Annual Planning? It’s already October. I can’t believe it. The leaves outside my window are rapidly turning from green to gold, the sign of another year coming to an end. Being a business owner, I...
Happy Birthday, Dear Formada. Happy Birthday to You. “My brain hurt like a warehouse/It had no room to spare/I had to cram so many things/To store everything in there” Those are lyrics to David Bowie’s classic song, “Five Years,” and while that song is very much...
It’s Really Easy To Overcomplicate Digital Marketing Maybe it’s just because the majority of my career has been in marketing and advertising, but I do believe that this is true: Digital marketing is actually quite simple. Seriously. You define a goal, build...
Play Is Serious Business There is a closet in my house that, depending on who we’re hosting, I either hide or show-off. It is filled with board games from floor to ceiling. And I’m not talking about 10 versions of Monopoly. I’m not exaggerating when I say its contents...
Farewell Google Universal Analytics Google Universal Analytics is going away next month. For those who work in the digital marketing space, this has been common knowledge for a while now. For the rest of the world, this news has likely flown far under the radar. ...
Yes, we’re a remote team, but in-person connections are still a priority It’s no secret that we at Formada pride ourselves in being a fully remote agency. It’s a foundational piece of our business, and it’s become a central element of our brand. The vast...
I have a complicated relationship with meeting culture In my corporate life, I've always hated meeting overload. On a fundamental level, this approach to business has just never made much sense to me. If your day is filled with back-to-back meetings, when are you...