Choosing The Right Marketing Agency Doesn’t Have To Be Hard Developing trusted, long-lasting, and fruitful relationships in business can be tricky. When it comes to choosing a digital marketing agency for healthcare businesses, things can get especially complex. The...
Is it possible to create a consistent message across multiple audiences? The short answer is yes, absolutely! However, without the right plan in place, creating content for multiple audiences pose considerable challenges for your organization. It’s not unusual to...
The Crowdstrike Cyber Security Update Canceled My Flight And All I Got Was This Incredible Road Trip “We're sorry that your flight DL 0634 from PDX on Jul 21 has been canceled.” Meg and I were sitting together when I received the text from Delta. Our flight had...
I was struggling. Not just physically, but mentally, too. I was beginning to overthink things, and instead of doing, I was agonizing. I stood up, frustrated, and said, “Sorry” as I tried to reset myself. Maybe I said it to myself. Maybe it was to my trainer,...
I am a firm believer that co-founder dynamics can make or break any company. How could they not? Just as an aligned partnership between co-founders will influence the rest of the team and contribute to a more harmonious organization, a misaligned founder team will sow...
"Some creative jobs maybe will go away, but maybe they shouldn't have been there in the first place." - OpenAI’s CTO, Mira Murati It’s hard to articulate how much I hate this sentiment. I’ve seen this clip bouncing around social media this week, and the outrage it...
Is Your Healthcare Website Designed To Drive Growth? Having a website for your healthcare organization is a given. You want people to have a place where they can learn about you and your products and services. But is your healthcare website everything it can be?...
Write Like You Mean It I love writing. I always have. For a good portion of my childhood, I assumed everyone else did, too. I’m fascinated by the way in which talented writers paint vivid, emotional pictures with words, or give sentences distinct rhythmic...
Is LinkedIn a Component of Your Marketing Strategy? Since its launch in 2003, LinkedIn has been the de facto social media platform for professionals. For much of that time, LinkedIn was largely a forum where folks could chronicle their expertise, seek new job...
Our Business Is Changing. Our Values Have Changed, Too. Historically, we haven’t shied away from discussing things like company missions, visions, and values. We’ve long believed that having a clear mission statement, a vision for the future, and core values we...