I was struggling. Not just physically, but mentally, too. I was beginning to overthink things, and instead of doing, I was agonizing. I stood up, frustrated, and said, “Sorry” as I tried to reset myself. Maybe I said it to myself. Maybe it was to my trainer,...
Choosing A Healthcare Marketing Organization? Consider This! If you own a medical practice or you’re on a marketing team at a medical practice, you’re going to want to read this: How do you choose the right marketing agency for your business? Do you go with an agency...
What Are Your Digital Marketing Must-Haves? Marketing is a vast landscape of tactics. There are so many different ways in which you can approach building a campaign. Our goal is to get a handle on what matters most to you in order to create a totally custom...
Looking To Increase Traffic? Focus On Your Content. Most businesses want a healthy flow of traffic to their website. It helps establish a clear brand identity, increases sales opportunities, and with the right supporting strategies, positively impacts revenue. But how...
Creating Brand Differentiation for Healthcare Businesses Every business, no matter what industry, wants to stand apart from its competitors. But how? Surely, there has to be a magic formula to create brand differentiation for healthcare, right? Not necessarily. There...
MozCon 2024: AI and Engagement and Brand, Oh My! Last week, I had the pleasure of attending MozCon 2024! It was my first-ever MozCon, an annual conference where SEO and content marketing leaders come together to share learnings, experiences, and actionable tips from...
Is Social Media A Must For All Businesses? Does delving into social media for your healthcare organization feel overwhelming? We get it. New territory, new strategies, new anything can feel like a lot. But let's be clear: You don’t have to be on social media....
Mission, Vision, and Values — What Are They For? If you’ve worked in any sort of corporate environment, then odds are that you’ve been exposed to the concepts of mission, vision, and values statements. Typically, these are ideas that you’re introduced to when you’re...
Is Email Marketing for Medical and Healthcare Still Relevant? Is email marketing dead? Not by a long shot! In fact, according to research conducted by marketing software leaders, Hubspot, 99% of email users check their email every single day, many of them checking it...
Why Your Organization’s Personality Matters To People The word “authenticity” gets used a lot in marketing discussions. I use it quite a bit myself. But it’s one of those cliches that has actual weight behind it. When it comes to how we make consumer decisions,...