"Some creative jobs maybe will go away, but maybe they shouldn't have been there in the first place." - OpenAI’s CTO, Mira Murati It’s hard to articulate how much I hate this sentiment. I’ve seen this clip bouncing around social media this week, and the outrage it...
Creating Brand Differentiation for Healthcare Businesses Every business, no matter what industry, wants to stand apart from its competitors. But how? Surely, there has to be a magic formula to create brand differentiation for healthcare, right? Not necessarily. There...
Is LinkedIn a Component of Your Marketing Strategy? Since its launch in 2003, LinkedIn has been the de facto social media platform for professionals. For much of that time, LinkedIn was largely a forum where folks could chronicle their expertise, seek new job...
Our Business Is Changing. Our Values Have Changed, Too. Historically, we haven’t shied away from discussing things like company missions, visions, and values. We’ve long believed that having a clear mission statement, a vision for the future, and core values we...
Is Social Media A Must For All Businesses? Does delving into social media for your healthcare organization feel overwhelming? We get it. New territory, new strategies, new anything can feel like a lot. But let's be clear: You don’t have to be on social media....
Mission, Vision, and Values — What Are They For? If you’ve worked in any sort of corporate environment, then odds are that you’ve been exposed to the concepts of mission, vision, and values statements. Typically, these are ideas that you’re introduced to when you’re...
Does Your Organization Have a Mission Statement? What do you think of when you think of the idea of a mission statement? How important are they to you, and do you think that they have any impact on your business’s success? Personally, I think that mission...
Do Health and Medical Practices Need Social Media? In our experience, health and medical practices greatly benefit from having a presence on social media. It might feel like, with all of the other things that your practice is responsible for, that including...
It’s A Brand-New Year — Let’s Make The Most of It! New Year’s resolutions. They’re business goals without a plan. And there’s something about them that speaks to our inherent optimism, in spite of the fact that so few of them are kept, let alone accomplished. Just a...
You deserve a digital marketing partner who understands your goals For over 15 years, I’ve spent my career building and leading teams centered on one ideal: Helping medical, healthcare, and wellness brands achieve their business goals through great digital...