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Why Isn’t There A Better Word Than Blogging?

Why Isn’t There A Better Word Than Blogging?

The content conundrum We don’t make our distaste for industry jargon much of a secret around here, but the sometimes unfortunate reality is, some terminology just is what it is.  For example, the way in which we use the term “content.” There’s just something...
Why A Brand Strategist?

Why A Brand Strategist?

There’s growth. And then there’s growth.  Like most companies, we’re focused on growth. But the core of Formada’s long-term strategy isn’t just about growth for growth’s sake — it’s building something sustainable.  We feel that building a successful,...