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Formada’s Three Mandates

Formada’s Three Mandates

When Meghan and I started Formada, we talked a lot about principles that our business would live and die by. We eventually came to call these our three mandates. It’s kind of like a filter that we can push every decision or idea through. If it survives being...
Data Collection Is Like Taking A Picture

Data Collection Is Like Taking A Picture

A Photo A Day It’s the first day of school and you line your kids up outside on the front porch or in front of a tree in your yard. They are all decked out in their newest clothes that you obviously bought the night before (you procrastinator, you). They do their...
Does Your Business Need Immediate Leads?

Does Your Business Need Immediate Leads?

A targeted paid search (PPC) campaign might be the solution. Business owners come to us often and ask what they can do RIGHT NOW to drive more leads into their business. This is always a tough and delicate subject because there really is no magic bullet when it...
WordPress.com vs. WordPress.org

WordPress.com vs. WordPress.org

Someone told you that you should build your website on WordPress. You sit down at your computer, beaming with the excitement of starting a project and then find yourself at an unexpected crossroad: WordPress.com or WordPress.org Basic Differences WordPress.org...