by Garrett Jackson | Jan 18, 2023 | Digital Marketing Dictionary
In this series, Unpacking Jargon, we demystify a digital marketing phrase or term that is widely overused, misunderstood, or intentionally vague. This week, we are talking about the terror of the vague but omnipresent, optimize. Uses: “We just need to let the...
by Garrett Jackson | Oct 5, 2022 | Digital Marketing Agency
Death by meeting is real. And we’re here to resurrect every one of our team members who’s been buried alive by an unnecessarily overloaded calendar. At my previous jobs, a common refrain was how much time people spent in meetings. Most would complain about how much...
by Garrett Jackson | Sep 30, 2022 | Digital Marketing Agency
We founded our company in 2018 as a remote company. While it was initially required because we didn’t yet have a business space, we realized quickly that it gave us much more autonomy, time at home, and the ability to do work on our own terms. These were all goals we...
by Garrett Jackson | Dec 4, 2020 | Digital Marketing Agency
When Meghan and I started Formada, we talked a lot about principles that our business would live and die by. We eventually came to call these our three mandates. It’s kind of like a filter that we can push every decision or idea through. If it survives being...
by Garrett Jackson | Aug 28, 2019 | Analytics
A Photo A Day It’s the first day of school and you line your kids up outside on the front porch or in front of a tree in your yard. They are all decked out in their newest clothes that you obviously bought the night before (you procrastinator, you). They do their...
