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Unpacking Jargon: Optimize

Unpacking Jargon: Optimize

In this series, Unpacking Jargon, we demystify a digital marketing phrase or term that is widely overused, misunderstood, or intentionally vague. This week, we are talking about the terror of the vague but omnipresent, optimize.  Uses: “We just need to let the...
No-Meeting Wednesdays

No-Meeting Wednesdays

Death by meeting is real. And we’re here to resurrect every one of our team members who’s been buried alive by an unnecessarily overloaded calendar. At my previous jobs, a common refrain was how much time people spent in meetings. Most would complain about how much...
Formada’s Three Mandates

Formada’s Three Mandates

When Meghan and I started Formada, we talked a lot about principles that our business would live and die by. We eventually came to call these our three mandates. It’s kind of like a filter that we can push every decision or idea through. If it survives being...
Data Collection Is Like Taking A Picture

Data Collection Is Like Taking A Picture

A Photo A Day It’s the first day of school and you line your kids up outside on the front porch or in front of a tree in your yard. They are all decked out in their newest clothes that you obviously bought the night before (you procrastinator, you). They do their...