ChatGPT Search and the Performative Male Conundrum
The Confusion of Misrepresentation “You’re the most performative male I know.” The words didn’t sting, but I didn’t love hearing them. The funny thing is, I know that he meant it as a compliment. If you’re a parent of a teenager, you’ve no doubt heard...
Do You Have A Distinct Brand Identity?
Why is brand identity important? Brand identity? Why? The simplest answer is that people are looking for something to connect with. We’re inundated with choice. We’ve got countless options for pretty much everything imaginable. And for a lot of folks, the...
Sometimes Your Marketing Budget Should Be $0.00
What Should My Marketing Budget Be? After seven years of Formada and an even longer career in marketing, it’s no surprise that I’ve been asked this question a lot. The common wisdom for a number of years was that any business should invest between 2% and 5%...
Chase Your Own Goals, Not The Competition
Your Value Exists Regardless of the Competition Is comparison really “the thief of joy?” Maybe. On a personal level, perhaps, sure. But when it comes to business, I think it’s less about joy and more about focus. Yes, we should be aware of our...
Why ChatGPT Doesn’t Think You Should Use ChatGPT To Create Blog Content
Allow me to let you in on a not-so-well-kept secret of mine: I have some biases against large language models (LLMs) like ChatGPT. Perhaps it's the never-ending hype surrounding AI. Or perhaps it’s every organization under the sun slapping “AI-powered”...
