Is LinkedIn a Component of Your Marketing Strategy? Since its launch in 2003, LinkedIn has been the de facto social media platform for professionals. For much of that time, LinkedIn was largely a forum where folks could chronicle their expertise, seek new job...
Who Doesn’t Want More Effective Marketing Campaigns? Marketing is an investment. And, if you’re most people, you want to get a return on your investment. You certainly don’t want to lose money, right? Well, UTM parameters are one way you can increase your ROI....