How A Website Should Be Reimagined For Search And User Experience
Who Is Your Website Designed For? By now, most people understand that good content is essential when it comes to the effectiveness of their business’s website. When writing and designing specifically for the web, however, “good” takes on a whole new meaning. ...
Why a Content Audit Should be Step #1 in Your Content Strategy
It’s 10 PM. Do You Know Where Your Content Is? We’ve all done it. None of us are immune. You know what I’m talking about. You design a new website for your business, you write your standard pages (your Home, About Us, Services, Contact, and so on) and then…you just...
5 Things You Should Look For In A Digital Marketing Agency
It’s Really Easy To Overcomplicate Digital Marketing Maybe it’s just because the majority of my career has been in marketing and advertising, but I do believe that this is true: Digital marketing is actually quite simple. Seriously. You define a goal, build...
Why Paid Search (Still) Matters
Paid Search Is (Still) An Incredibly Powerful Marketing Tool Even though Paid Search is quickly becoming a veteran tactic of the digital marketing world, its value hasn’t diminished. In fact, it still remains one of the most effective advertising formats for...
Give The People — And Your Clients — What They Want!
Twitter. Bluesky. Mastodon. Threads. It’s All Too Much, Really. The last thing I need in my life is more social media. Maybe I’m just in my touching grass era, but honestly, the thought of downloading another app and curating another content feed to spend too...
