Why A Brand Strategist?
There’s growth. And then there’s growth. Like most companies, we’re focused on growth. But the core of Formada’s long-term strategy isn’t just about growth for growth’s sake — it’s building something sustainable. We feel that building a successful,...
Unpacking Jargon: Optimize
In this series, Unpacking Jargon, we demystify a digital marketing phrase or term that is widely overused, misunderstood, or intentionally vague. This week, we are talking about the terror of the vague but omnipresent, optimize. Uses: “We just need to let the...
No-Meeting Wednesdays
Death by meeting is real. And we’re here to resurrect every one of our team members who’s been buried alive by an unnecessarily overloaded calendar. At my previous jobs, a common refrain was how much time people spent in meetings. Most would complain about how much...
The Disturbing Trend of Remote Work Monitoring
We founded our company in 2018 as a remote company. While it was initially required because we didn’t yet have a business space, we realized quickly that it gave us much more autonomy, time at home, and the ability to do work on our own terms. These were all goals...
Search Engine Optimization: A BS-Free Perspective On SEO
I’m a big picture marketer. I think in terms of overall strategy and how different mediums should work together to give you the results you want vs. getting too deep into the specifics of how each tactic works. For those details, I work with a team of...
