Death by meeting is real. And we’re here to resurrect every one of our team members who’s been buried alive by an unnecessarily overloaded calendar. At my previous jobs, a common refrain was how much time people spent in meetings. Most would complain about how much...
We founded our company in 2018 as a remote company. While it was initially required because we didn’t yet have a business space, we realized quickly that it gave us much more autonomy, time at home, and the ability to do work on our own terms. These were all goals we...
Building a successful startup can be tough. Do you really need investors? Or is it possible to bootstrap it on your own? We wanted the freedom that came with the latter, and this is how we did it.
When Meghan and I started Formada, we talked a lot about principles that our business would live and die by. We eventually came to call these our three mandates. It's kind of like a filter that we can push every decision or idea through. If it survives being pummeled...
It might seem daunting, but it’s possible. And we’re here to help you understand how you can, too. Given that many businesses are in the process of transitioning their teams from in-office workers to temporary remote employees, we thought we’d share what has...
I can be impatient. Not so much in my interactions with people (I hope!), but more so when it comes to building a business. We have 31 clients and most of them are on recurring monthly agreements. We are profitable. We are past the point where we're...
There are never any guarantees when it comes to marketing. This is a tough pill to swallow if you’re a business owner. “You want me to pay you every month, but you can’t tell me exactly what I’m going to get for my money?” And then there’s digital marketing. It’s...
Congratulations! You are about to embark on an incredible—albeit absolutely crazy—adventure! We work primarily with new startups, ventures, side projects, and young businesses. Before you get too far into setting up your business, there's a number of digital marketing...
If you feel like you might be paying too much for your digital marketing, but you’re not sure how to confirm your suspicion—you’re not alone. We speak with many business owners who have invested thousands of their hard-earned dollars in digital marketing only to...
A little over a year ago, we started building a website for our brand. It was quick and dirty. Meghan and I mapped out our core ideas, services, and selling points. We launched it without thinking much because, at the end of the day, we just needed to see what the...