Brand Identity We’ve got to start somewhere, right? It’s best if we can do this together over the phone so we can hear how you think about it. This is a great exercise to help you solidify your brand vision. What is your company's name as you'd like it to appear in marketing material? What is your company mission statement?No more than 2-3 sentences. This statement describes what your company's goals are and why you exist.How is your product/service uniquely positioned?Why would someone choose to come to you or what makes you special?If you could tell potential customers one thing, what would it be? What actions do you need users to take on your website (conversion points)?Who is your target market?Describe the demographic information of your ideal customer. What are the problems afflicting your customers that you can help with?What are the real-life practical benefits for customers that use your product/service?These can be emotional, situational, or anecdotal. We want to know what people think and feel after using your product/service.What adjectives/attributes best describe your brand? Professional Fun Elegant Classic Friendly Expensive Simple Safe Trusted Authoritative Reliable Approachable Serious Neighborly High-End Advanced Transparent Luxury Local Modern Traditional Emotional Determined Thoughtful Affordable Involved Which 3 adjectives/attributes did you select that are most important for you?Feel free to add your own adjectives/attributes if they were not in the list.What colors do you like? What colors should we avoid? Which brands do you admire or think represent what you want to represent?What industry-specific words should we use when describing your products/services? What industry-specific words should we avoid using? Δ
