Results
Over 300 Monthly Users
Top Ranking Keywords
Average of 10 Inquiries & Sign-Ups
71% Engagement Rate

Background
A brand-new, locally owned brick and mortar specialty wine retailer wanted to create a website that was an active asset in their overall marketing strategy.
With no established brand presence, e-commerce sales, or online scheduling components, the owner understood that their website, in combination with email marketing, referrals, and social media, was critical to the launch and ongoing success of the business.

Goals
Establish the new wine shop’s name online
Drive organic traffic and engagement with the business
Create content that caters to different customer segments and drives them to the shop
Build a site that complements and supports other marketing tactics
Gain traction in search results
Goals
We started by getting to know the client’s business and audience, and learning what interactions and goals they hoped to achieve with their new website.
We learned that they would be launching an email marketing strategy in conjunction with the new site, and developed the site content and journey in accordance with this and other tactics, like referrals.
Diving even deeper into the client’s goals and objectives, we focused on these points in creating their site:
Speak to a variety of different visitor cases — The website needed to accommodate visitors in a range of different situations, including people actively looking for the shop’s location, or people who just came across it and are standing outside looking for quick info
Drive in-person and online engagement — The best thing the website can do is get people into the shop while also encouraging connecting with the business and participating in the client’s email, referral, and social media marketing tactics
Make brand engagement simple — Engagement with the brand should have as low a barrier as possible, asking only a single click or input from the visitor whenever possible
Position the shop for locals and tourists — The shop caters to both local visitors and out-of-town travelers, and should balance feeling like a destination with feeling like a piece of the community
Summary
Formada strategizes to contribute to a client’s business goals, not just boost metrics.
A great-looking site that’s primed to rank in search results and foster visitor engagement is just a starting point — Formada sites are built to play their role effectively to support the success of a business’s overall marketing efforts with a comprehensive perspective.
With this specialty wine retailer, we built a site to support the client’s multifaceted goals — establishing a new brand, supporting other marketing tactics, and driving locals and tourists to the shop.
By having in-depth knowledge of the client’s goals, developing content for user and search needs, and regularly communicating throughout the build, Formada created a product that helped their brand achieve its goals.