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I’m writing great content for my website and traditional marketing, but none of it is on social media

by Formada Social

Apr 8, 2024

VP of Content, Natalie Nygren, is shot in black and white, seated with her arms crossed on her lap. She is surrounded by an illustrated blue box, with four more blue boxes to her right.

One of the most incredible things about content marketing that professionals tend to overlook is how adaptable most content is. 

That 2,000-word blog could be transformed into a Twitter thread. The most visited page on your website? Turn it into content you can post on your Facebook page to drive even more traffic to your site. Every service page can be an Instagram story. Every service page can be a TikTok. Turn that blog into a series of How-To videos for YouTube, Instagram Reels, and TikTok. 

Every piece of content has the potential to be several other pieces of content. And the more ways in which you can creatively diversify and distribute this content, then the greater the reach you’re cultivating for your brand. 

Interested in learning more about how you can create a comprehensive, effective content strategy for your business? Formada would love to hear from you! Contact us today to learn how.

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