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Beltone Tristate Style Guide

Logo

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Fonts

H1 – Nunito Sans Bold (48px)

H2 Subhead – Nunito Sans Light (36px)

H2 – Nunito Sans Bold (36px)

H3 Subhead – Nunito Sans Light (22px)

H3 – Nunito Sans Bold (22px)

H4 – Nunito Sans Bold (18px)

Colors

Electric Blue

#005696

Woodsmoke

#090d13

Carolina Blue

#9eb8d9

Red Damask

#e46a40

Supernova

#fab241

Concrete

#f3f3f3

Buttons

Photography

  • 55+ but look younger
  • Active and in movement
  • Candid and not posed
  • Backgrounds should fade to white (if needed)
  • Engagement with family members (grandkids or significant others)
  • Show them social
  • Spring colors/warm palette (red/yellow over blue)
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