Every business needs to regularly assess their brand’s assets in order to feel confident that they accurately reflect what the organization is.
When you look across the landscape of your marketing, do you see a consistent story being told across your print, digital, and broadcast media? What about your internal branding? Do you feel comfortable sharing these assets with new clients? And do you feel confident that your team understands the position of your business’s brand?
If you’re not quite sure, then it’s probably time to either update or get an all-new style guide for your business.
A brand style guide can serve as an authoritative manual for your team, your agency, and any third-party relationships to use to ensure that your brand story is being told consistently across every medium you appear in.
It will include things like exact brand colors, your corporate fonts and typography, brand voice and copy tone, correct usage of your logo, photography preferences, and more.
The Formada Design team has created and updated brand identities for hundreds of businesses, and can help you create the brand consistency your organization is missing. Contact us today to learn more!