Why your organization needs a healthcare marketing agency
Calling on others for help isn’t easy. When we started Formada in 2018, we had no funding, no investors, and no real resources to draw from outside of prior professional experiences and the belief that we had the ability to create a successful healthcare marketing agency.
Quickly, we learned that starting a business included so much more than just doing the work. Registering the business, getting our tax IDs, compliance issues, bookkeeping — none of us specialized in any of these things. We’re marketing experts, not accountants or attorneys.
And while these things felt like distractions, they did give us an incredible education. But were we relieved to get to a place where we could hand these responsibilities off to experts who could help us grow Formada? Absolutely!
That’s precisely what we want for every single one of our clients. Our goal is to help you grow your business through personalized marketing strategies, but as a business owner, I understand how it might feel like a risk to trust such an important part of your organization to an outside entity. And at the same time, you’re probably already responsible for way too much that sits outside of your professional expertise.
If you are on the fence about working with a healthcare marketing agency, I get it, but I’d also ask you to consider the ways in which the right relationship could help you focus on the things you care about while helping you grow your business.
Partnership
We’re not really interested in transactional relationships. Yes, this is business, but we don’t want to feel like a vendor — we want to be an extension of your team.
To us, being a true partner to your business means that we “get you.” Yes, we’re delivering services, but there’s a greater level of support and collaboration that leads to aggressive growth.
A partnership with Formada as your healthcare marketing agency means:
- Formada gains in-depth expertise of your brand voice, position, and products/services
- You have an assigned Client Success Manager to facilitate your growth
- Access to subject matter experts in your internal meetings, discussions, and planning
- Regular touch-bases with our team for actionable recommendations
- Customized reports, analytics, and tracking to a granular level
- Analyze cross-channel campaign and tactic performance
That’s the beauty of having an agency like Formada as your marketing partner. You get a full team of healthcare marketing professionals on your org chart without having to hire more staff. Not bad.
Consulting
Sometimes, you need someone you trust to give you the right nudge. Maybe you need to change direction, or there’s an opportunity you missed. Or maybe you need someone to validate what you’re already doing.
That’s how we approach consulting services to our clients — by providing recommendations and building strategic plans through our professional insights.
Our consulting services can take on many different shapes, depending on your needs, but most commonly we’ll help you analyze the current performance of your business; help you prioritize marketing tactics; brainstorm new creative; pull in subject matter experts to vet your ideas pre-launch; work directly with your marketing team to resolve operational issues; and help you prepare for changes in your marketing or industry.
You’ve earned the right to trust your gut, but what if you had access to a team that could give you peace of mind, instead?
Website Strategy
I feel like websites get taken for granted. We all tend to agree that our businesses should have websites, but often the strategy behind them is lacking.
At Formada, we believe that your business deserves a website that drives growth. They should be secure, load quickly, and take visitors on a journey that answers their questions while giving you more customers.
Should you choose us to build your site, you’ll get a website that is custom-written, designed to drive results, and made for continuous improvement.
Our strategy for delivering a higher performing website for your organization includes:
- Creating a unique “home base” on the internet for your business
- Deepening the relevant, useful content on your site to build authority with users and search engines
- Improving your SEO performance
- Featuring products and services in a way that’s informative and actionable
- Structuring your website for easier navigation and increased conversions
- Addressing visitors in all stages of the user journey while pushing them to the next step
- Track user interest and engagement with advanced analytics
Your website is an incredibly powerful tool, and your healthcare marketing agency should be helping you make the most of this invaluable asset!
Content Strategy
People are on the internet every day, searching for your products and services, but if you’re not out there regularly publishing useful, relevant content, your competitors are getting your business.
That said, we understand what a time consuming process this can be. And unless you love writing or creating video or recording audio, this stuff is a huge distraction from your day-to-day responsibilities.
But by consistently publishing high-quality content, tactics (like blogging) demonstrate to Google that you’re an authoritative resource for searchers and search engines. You’ll improve your domain authority and search engine rankings and grow your organic traffic.
As your healthcare marketing agency, Formada builds content strategies that are question-based, search engine optimized, and help your business consistently appear online.
You’ve worked incredibly hard to build your business. We want to extend that hard work into building trust with your online audience by answering their most important questions.
But we also want to convert those readers into customers. We do this by positioning you as the expert and authority that you are. Your website traffic will increase. You’ll outrank your competitors in search. But you’ll also know which content is driving results, which will spur new content ideas for blogs, website pages, and more.
We have an incredibly talented team of writers who specialize in creating original content that people actually want to read. This isn’t AI-generated slop. It’s content made for people by people who care about creating real connections.
Paid Media
When most people think of “paid media,” the first thing that comes to mind is probably paid search. While paid search advertising is still one of the strongest available tools to drive traffic to and generate leads for your business, there are a variety of paid tactics to consider, including social media and programmatic advertising.
What’s right for your business might not be right for others. That’s why we create custom campaigns based on your products and services, your audience, and numerous other considerations.
If you’re working with a healthcare marketing agency and they’re recommending off-the-shelf campaigns, you’re likely going to get results that are less than impressive.
Formada’s approach to paid search allows you to
- Rise above your competitors
- Eclipse all organic search results
- Convert customers with custom ad copy
- Drive faster results with ad extensions
- Educate prospective customers on available services
- Present your unique value proposition
Perhaps most important, is that these campaigns belong to you. That might not sound like much, but you’d be surprised how common it is for agencies to retain control of your campaigns.
We’re here to help you grow, not hold you hostage.
Another paid media option you have at your disposal is our social media advertising services.
Social media is an entirely different approach. Build brand awareness, share your personality, showcase your team — it’s a tactic that allows you to express yourself in a way that others simply cannot.
And because of the prevalence of social media usage across consumers, this is a tactic that allows you to:
- Keep your brand top of mind
- Deploy highly targeted campaigns based on specific demographics
- Retarget users who have engaged with your business
- Foster engagement in a more authentic way over other tactics
- Showcase positive experiences with your customer base
Looking for an even more sophisticated, far-reaching way to get in front of your customers? Consider Programmatic Advertising.
Programmatic advertising allows you to place a consistent message across a variety of mediums all while having real-time control over placement, messaging, and more.
You’ll reach deeper, more specific audiences, get access to premium ad inventory across the web, all while targeting the most relevant prospects across the internet, streaming, and television.
These are just some of the things that we can offer you as your healthcare marketing agency. In totality, what Formada offers is a level of expertise and effectively that gives you not only peace of mind, but honest to goodness growth.
Let’s make 2025 your best year yet. I’d love the opportunity to get to know more about you and your business. Contact us today for a free consultation.