Case Study
A brand-new, locally owned brick and mortar specialty wine retailer wanted to create a website that was an active asset in their overall marketing strategy.
With no established brand presence, e-commerce sales, or online scheduling components, the owner understood that their website, in combination with email marketing, referrals, and social media, was critical to the launch and ongoing success of the business.
Goals
We started by getting to know the client’s business and audience, and learning what interactions and goals they hoped to achieve with their new website.
We learned that they would be launching an email marketing strategy in conjunction with the new site, and developed the site content and journey in accordance with this and other tactics, like referrals.
Diving even deeper into the client’s goals and objectives, we focused on these points in creating their site:
Speak to a variety of different visitor cases
Drive in-person and online engagement
Make brand engagement simple
Position the shop for locals and tourists
Over 300 Monthly Users
by third month after website launch
Top Ranking Keywords
for brand and relevant topics and queries over six months
Average of 10 Inquiries
and newsletter signups over prior six months
71% Engagement Rate
from organic and referral traffic over the last six month
Summary
Formada strategizes to contribute to a client’s business goals, not just boost metrics.
A great-looking site that’s primed to rank in search results and foster visitor engagement is just a starting point — Formada sites are built to play their role effectively to support the success of a business’s overall marketing efforts with a comprehensive perspective.
With this specialty wine retailer, we built a site to support the client’s multifaceted goals — establishing a new brand, supporting other marketing tactics, and driving locals and tourists to the shop.
By having in-depth knowledge of the client’s goals, developing content for user and search needs, and regularly communicating throughout the build, Formada created a product that helped their brand achieve its goals.