When Meghan and I started Formada, we talked a lot about principles that our business would live and die by. We eventually came to call these our three mandates. It's kind of like a filter that we can push every decision or idea through. If it survives being pummeled...
A Photo A Day It’s the first day of school and you line your kids up outside on the front porch or in front of a tree in your yard. They are all decked out in their newest clothes that you obviously bought the night before (you procrastinator, you). They do their...
A targeted paid search (PPC) campaign might be the solution. Business owners come to us often and ask what they can do RIGHT NOW to drive more leads into their business. This is always a tough and delicate subject because there really is no magic bullet when it...
You needed leads like… yesterday. We often meet businesses who are in a spiral around this question, “how can I get leads as quickly as possible.” Business owners want to throw money at SEO, their website, and PPC to try and get their leads to pick up. Often, we have...
Someone told you that you should build your website on WordPress. You sit down at your computer, beaming with the excitement of starting a project and then find yourself at an unexpected crossroad: WordPress.com or WordPress.org Basic Differences WordPress.org...
Congratulations! You are about to embark on an incredible—albeit absolutely crazy—adventure! We work primarily with new startups, ventures, side projects, and young businesses. Before you get too far into setting up your business, there's a number of digital marketing...
Yes. You should definitely update your WordPress plugins. Wow, that was quick... ...But there are a number of things you should consider before you do that. You should always proceed cautiously when updating WordPress plugins—here's an example of what can happen if...
If you feel like you might be paying too much for your digital marketing, but you’re not sure how to confirm your suspicion—you’re not alone. We speak with many business owners who have invested thousands of their hard-earned dollars in digital marketing only to...
A little over a year ago, we started building a website for our brand. It was quick and dirty. Meghan and I mapped out our core ideas, services, and selling points. We launched it without thinking much because, at the end of the day, we just needed to see what the...
Why do so many websites look alike? Close your eyes, you can probably picture it right now. The logo is in the top left corner. The navigation menu is spread across the top pane of the page evenly. You can hover over these items and underneath you’ll find a dropdown...