There’s growth. And then there’s growth. Like most companies, we’re focused on growth. But the core of Formada’s long-term strategy isn’t just about growth for growth’s sake — it’s building something sustainable. We feel that building a successful,...
I’m a big picture marketer. I think in terms of overall strategy and how different mediums should work together to give you the results you want vs. getting too deep into the specifics of how each tactic works. For those details, I work with a team of...
Building a successful startup can be tough. Do you really need investors? Or is it possible to bootstrap it on your own? We wanted the freedom that came with the latter, and this is how we did it.
I can be impatient. Not so much in my interactions with people (I hope!), but more so when it comes to building a business. We have 31 clients and most of them are on recurring monthly agreements. We are profitable. We are past the point where we're...
If you’re like most business owners, you’ve dabbled in promoting and boosting posts on your business’s Facebook account. You might have sponsored posts on Instagram. You’ve paid money to share your content on these platforms, but you’re not certain that it makes any...
There are never any guarantees when it comes to marketing. This is a tough pill to swallow if you’re a business owner. “You want me to pay you every month, but you can’t tell me exactly what I’m going to get for my money?” And then there’s digital marketing. It’s...
Often times, people will come to us and say that they purchased SEO from an agency, but they aren’t sure exactly what they bought. They know that SEO is important, but they aren’t quite certain what it is, what it looks like in a tangible format, and how to determine...
Anytime you enter into a new business relationship there is bound to be a contract associated with the partnership. And there should be. A good contract is essential to a strong relationship and helps to ensure that there is no confusion that can lead to hurtful and...
You’ve signed on with a digital agency. Maybe you’re looking to start a new relationship with an agency and you’re wondering how you compare one agency’s reporting method to another. Some of the critical considerations should be: How does the agency report the success...
Developing relationships in business can be tricky. The digital agency relationship can be exceedingly complex because it involves purchasing something that you cannot see that will deliver unknown results. This can make any business owner feel vulnerable. It makes it...