How We Built a Successful Digital Marketing Agency by Bootstrapping It
Building a successful startup can be tough. Do you really need investors? Or is it possible to bootstrap it on your own? We wanted the freedom that came with the latter, and this is how we did it.
Formada’s Three Mandates
When Meghan and I started Formada, we talked a lot about principles that our business would live and die by. We eventually came to call these our three mandates. It's kind of like a filter that we can push every decision or idea through. If it survives being...
How We Built A Remote Digital Agency
It might seem daunting, but it’s possible. And we’re here to help you understand how you can, too. Given that many businesses are in the process of transitioning their teams from in-office workers to temporary remote employees, we thought we’d share what has...
Build a Culture of Kindness
I can be impatient. Not so much in my interactions with people (I hope!), but more so when it comes to building a business. We have 31 clients and most of them are on recurring monthly agreements. We are profitable. We are past the point where we're...
Are Facebook and Instagram Ads Worth the Investment?
If you’re like most business owners, you’ve dabbled in promoting and boosting posts on your business’s Facebook account. You might have sponsored posts on Instagram. You’ve paid money to share your content on these platforms, but you’re not certain that it makes...
