Achieving Great ROI with Google Ads
Audiology Associates of Deerfield | Search Advertising
Audiology Associates of Deerfield, an independently owned and operated hearing care practice located in Illinois, had a problem. They weren’t reaching enough patient opportu-
nities. More to the point, they weren’t reaching the right type of patient opportunities, the kind who were ready to finally take control of their hearing health.
They knew that paid media tactics, like Google Ads, were worth considering, but they were skeptical. Their previous experiences with Google Ads added up to a lot of
investment, but very little return.
Formada recommended a strategy that was more targeted, focusing on the patient prospects they needed in order to achieve their goals.
Goals
How can a practice skeptical of Google Ad campaign performance get the ROI they’re looking for? Custom, relevant, and actionable campaigns.
Run effective campaigns on a
limited budget
Reach more motivated patient
prospects
Earn a better return on their
investment
Reach more motivated patient
prospects
Solutions
After meeting with practice leadership and getting a clear understanding of their goals — and the challenges they’ve faced in prior campaigns, the Formada team got to work.
Despite their desire to drive more patients to the practice and increase their hearing aid fittings, the team discovered that their past campaigns were not customized to their practice.
These templated campaigns resulted in fewer appointments, less revenue, and poor management of their budget.
Formada built a highly-customized campaign designed to spend their budget more efficiently while targeting folks deeper in the decision making process, and increasing their conversions.
- Formada built custom landing pages were designed to specifically drive conversions
- Formada used professional insight gained from working on other hearing aid campaigns to know what keywords were most valuable to motivated consumers
- Formada made weekly campaign optimization to drive better results, including fine-tuning keywords, targeting, and ad copy
13% increase in clicks
4% increase in overall clickthrough rate
293% increase in impressions
50% increase in conversions MoM
Summary
Some tactics are worth revisiting —
Not every tactic is going to be essen-
tial to your marketing strategy, but
when your business has a specific
goal, sometimes it’s worth revisiting a
tactic and using it in a different way.
In this instance, Deerfield was skepti-
cal of Google Ads, but wanted to hear
our strategy before saying no.
Focus on who is ready —
One of the reasons that Deerfield’s prior
experience with Google Ads was a less
than successful one, was because they’re campaign was too generalized. With Formada’s help and experience, we were able to focus on keywords and
messaging that connected with
motivated consumers.
Small budgets can deliver great ROI —
Even small budgets, with the right
strategy, can produce an impressive
ROI. By focusing on specific, deep
funnel keywords and messaging,
custom landing pages, and continuous,
data-driven campaign optimization,
Deerfield was able to earn incredible
results from their campaign, including a
6X return on their ad spend!