Case Study
Increasing Organic Traffic with High-Quality Content
Content Marketing
A national health, wellness, & aesthetics startup had aggressive growth goals. They wanted, and needed, expedited online visibility, established authority, and an increase in sales.
Their offerings were unique: precision wellness and optimization services, including genetic testing, blood testing, custom supplements, and concierge IV therapy.
The Formada team knew that focusing on highly relevant, custom copy in combination with high-volume, near-daily publishing would help establish the brand, support sales, and help them achieve their aggressive growth goals.
We needed to move quickly with total clarity. It all started with collaborative discovery sessions, actionable competitor and market opportunity assessments, and clear, measurable goals.
Goals
Establish authority
Increase organic website traffic
Capture a niche market
Solutions
We created a foundation by leveraging the client’s deep well of expertise to create unique, authoritative content for the higher-volume keywords and queries while also creating custom content based on the longer tail keywords as well as subcategories of highly niche categories.
The Formada team created and published 20 long-form blog posts per month to quickly capture relevant search traffic and build brand awareness.
But it wasn’t just volume that mattered. Quality of content was given equal measure.
Our client is a premier wellness brand that offers luxury-level services to its clients. Their content, both in tone and in expertise, needed to match that.
This is where we focused on prioritizing and publishing long-tail, question-based keywords. In effect, this strategy helped us to better engage our clients’ niche target audience and answer highly specific user queries.
17,000 Monthly Blog Views
3,000 Monthly Form Submissions
#9 Average Site Rank
1,500% Increase in Organic Traffic