Case Study
Increasing Conversions With a Personalized Paid Media Strategy
Paid Media
A renowned national healthcare system was facing two marketing challenges:
- Their agency wasn’t giving them the personalized service they deserved
- Their paid media campaigns, managed by said agency, were underperforming
The agency, a large international shop that represented a many recognizable brands, was falling short in meeting the client’s more than reasonable expectations.
They looked impressive on paper, but that’s where the greatness stopped.
Communication was inefficient and confusing. Reports were vague. The client’s direct contact kept changing. There just wasn’t any real momentum. They felt they were constantly starting over.
And most importantly, their results were lackluster.
They felt underserved, overinvested, and were craving a partner who would dig in and give their goals the attention they deserved.
Goals
Priority treatment by their agency
Collaborative partnership
A stronger ROI
Insightful, actionable reporting
A personalized paid media strategy
Clear, frequent communication
Recommendations for further growth
Solutions
In our first year as a partner, the Formada team:
1. Performed an analytics audit
2. Drafted three custom paid
media plans across multiple
platforms
3. Implemented a cross-
organization project
schedule
4. Reviewed results on a bi-weekly basis
performance reports
Throughout this process, Formada launched new ads, optimized campaign delivery, revamped analytics and tracking, and as a result, saw massive growth and efficiency improvements that led to tighter targeting, and deeper communication with more relevant audiences.
Comparative Results
| PRIOR AGENCY (12 months) | FORMADA (following 12 months) |
|---|---|
| $2,377,173.05 spent | $802,919.48 spent |
| $1,152.85 per conversion | $203.37 per conversion |
| 2,062 website goal completions | 3,948 website goal completions |
| 94,903,976 impressions | 28,400,624 impressions |
| 387,262 clicks | 138,570 clicks |
| 299,404 users | 102,823 users |