The lead follow-up process can be a tricky one. Typically, the marketing team is not responsible for lead follow-up. This is generally the responsibility of sales and client acquisition teams. That said, it is important that when any marketing campaign is being...

You should have total clarity about how well your campaigns are actually performing.  The communication from your agency should be clear, their reporting should focus on the metrics that matter to your business goals, and they should be providing you insights on...

Marketing is a necessary but often frustrating investment for many businesses. The reason for this frustration? Many business owners don’t have a clear understanding of what their marketing dollars are doing to propel the organization forward. Before making any...