Are my campaigns actually performing as well as my agency is telling me?

by Formada Social

Apr 8, 2024

A black and white photo of Harrison Horblit is surrounded by colorful graphic imagery, while he smiles at the camera. Harrison specializes in managing UTM parameters.

You should have total clarity about how well your campaigns are actually performing. 

The communication from your agency should be clear, their reporting should focus on the metrics that matter to your business goals, and they should be providing you insights on the data being collected as well as recommendations for improving campaign performance. 

If your agency is using marketing lingo that you don’t understand, or is focused on reporting vanity metrics — good sounding data points that have no real impact on performance — then you’re not getting the full value that you’re investing in. 

Your agency should make sure you’re comfortable with how they’re communicating with you about your marketing while providing you with clear, actionable reporting. 

You deserve to feel confident in how your dollars are being spent. And if you’re not as confident as you’d like to be, then we’re here to give you that boost. 

Strategy. Communication. Reporting. Real goal achievement. We can help you with it all. Contact us now to learn more.


Get in touch with the Formada Team