Our lead follow-up process and marketing tracking is messy at best — what do I do?
The lead follow-up process can be a tricky one. Typically, the marketing team is not responsible for lead follow-up. This is generally the...
Formada Apr 8, 2024
Are my campaigns actually performing as well as my agency is telling me?
You should have total clarity about how well your campaigns are actually performing. The communication from your agency should be clear,...
I’m not sure if we’re investing our digital marketing dollars in the right tactics
Marketing is a necessary but often frustrating investment for many businesses. The reason for this frustration? Many business owners don’t have a...