Sometimes it can feel like there’s just something a little “off” about your business’s logo. Maybe it was originally made in a rush, and you just haven’t had time to revisit it. Perhaps there’s been a major change in the focus of your business, and a new logo would...
It is entirely unfair that you are experiencing this. Your website is so much more than a brochure for your business. When websites are at their best, they’re serving your customers info about the products and services they want while serving you the data you...
A frequently updated website is a healthy website, in our opinion. Fresh imagery, informative blogs and videos, time-sensitive offers — these are just a few of the reasons why people will keep coming back to your website, engaging with your brand, and ultimately...
How frustrating! Your website is the cornerstone of your business’s marketing strategy. And the unfortunate reality is that your website could be breaking for a number of reasons, including: Human error Migration issues Update malfunctions Out of date themes or...
It can feel discouraging when you know that your business is unlike any other out there, and that you have a great team that does great work, but you have a website that doesn’t reflect who you really are. What kind of opportunities might you be missing out on?...
Sometimes, you have a product or service that has an exciting new feature that you want your customers to know about. And sometimes, you might learn that your potential customers don’t understand your product or services quite in the way that you want them to. ...
Your website is one of your most valuable assets, and when it doesn’t reflect who you are as a business — either through old copy or outdated imagery — you know that you’re doing yourself a disservice. The site in its current state is creating one perception of...
One of the most incredible things about content marketing that professionals tend to overlook is how adaptable most content is. That 2,000-word blog could be transformed into a Twitter thread. The most visited page on your website? Turn it into content you can...
This sounds frustrating. Social media can be such a time consuming activity, and when you don’t get the engagement you want, you might feel like giving up. Don’t give up! But do reconsider your approach. Remember, this is about quality over quantity. And even if...
It’s not just you. Coming up with ideas for social media posts can be absolutely exhausting. This is why we recommend creating a social media calendar that can help you plan your posts for months at a time (if not the entire year!) Set simple, achievable goals...