ChatGPT Search and the Performative Male Conundrum
The Confusion of Misrepresentation “You’re the most performative male I know.” The words didn’t sting, but I didn’t love hearing them. The...
Formada Oct 22, 2025
Do You Have A Distinct Brand Identity?
Why is brand identity important? Brand identity? Why? The simplest answer is that people are looking for something to connect with. We’re...
Sometimes Your Marketing Budget Should Be $0.00
What Should My Marketing Budget Be? After seven years of Formada and an even longer career in marketing, it’s no surprise that I’ve been asked...
Chase Your Own Goals, Not The Competition
Your Value Exists Regardless of the Competition Is comparison really “the thief of joy?” Maybe. On a personal level, perhaps, sure. ...
Why ChatGPT Doesn’t Think You Should Use ChatGPT To Create Blog Content
Allow me to let you in on a not-so-well-kept secret of mine: I have some biases against large language models (LLMs) like ChatGPT. Perhaps...
Seven Years – Seven Lessons
Here’s To Another Year (of Lessons, Learning, and Growth) This past Monday, Formada celebrated its seventh anniversary. Seven years. Even as I’m...
Build A Business You Can Take A Break From
The All-Consuming Experience of Building A Business I absolutely love Formada. I’m so proud of it. There are times where I still can’t quite...
Marketing Trends In Healthcare
Marketing Can Help Your Healthcare Organization Thrive Marketing is a funny thing. It doesn’t matter how much data we have — some of it from...