Design Discovery

Hi, there. We are so excited to work with you!

We want to help you bring your brand to life. We need to clearly understand your vision in order to do so. This questionnaire will aid in relaying this information to us. Here is what we'll cover in the questionnaire: logo examples, logo font examples, colors, as well a few questions about your company and your preferences. If you have any questions, please let us know.

Time needed to complete questionnaire: 20-25 minutes

(Tip: This questionnaire works best on desktop devices. A mobile version is coming soon.)

Below are two logo examples. Which one do you find more appealing? Please expand on your preference in the Notes area below.

Choose One(Required)

Logo Example 1

Logo Example 2

Notes:(Required)

Here are two more logo examples. Of these two, which one do you prefer? Again, please share in the Notes area why you chose this logo over the other.

Here are two more logos for you to consider. Which one do you like more? Please tell us in the Notes field why this logo appeals to you.

Of these two logos, which do you prefer? Please choose your favorite and tell us in the Notes field why you chose this logo.

Which of these two logos do you like more? Please explain why in the Notes section why you chose this particular logo.

This is the last set of logos to review. Which one do you prefer? Please tell us in the notes section why you chose this logo over the other.

Let's switch gears and talk about fonts

Please review the below logos. Of the examples provided, which font do you like the most? Use the notes section to tell us more about why you chose this particular font treatment. We will continue this exercise for the next few slides.

Here are three new logos with different font treatments. Which one do you find most appealing? Please tell us why this font stands out to you in the Notes field.

This is the last set of fonts to review. Of the three logos below, which font treatment do you like the most? Use the notes field to provide our team more details about your choice.

Do you already know what colors you'd like to use for your color palette?(Required)

Yes

What colors do you like?(Required)

What colors should we avoid?(Required)

Upload any images or screenshots or colors that you'd like us to have here(Required)

Drop files here or

Max. file size: 50 MB.

Choose 2-3 colors to start off your color palette.(Required)

Red: exciting, bold, fast-paced

Orange: joyful, energetic, confident

Yellow: happy, fast-paced, energetic

Green: natural, peaceful, eco-friendly

Blue: secure, serious, trustworthy

Purple: creative, prestigious, artistic

Pink: compassion, sincerity, imaginative

Black: serious, elegant, strong

White: clean, modern, exciting

What else should we know about your choice of colors?

Where will the logo mainly be used?(Required)

Are there any restrictions to consider when designing the new logo?

Is there anything that must be included, like existing brand elements, words or icons?

If you have any images, screenshots, or any other visuals that you'd like to give us for inspiration, please upload the images below.

Drop files here or

Max. file size: 50 MB.

Will this be a logo redesign?(Required)

Yes

No, this is a new logo

What is the current logo?(Required)

Drop files here or

Max. file size: 50 MB.

What do you like and dislike about the current logo?(Required)

Are there any elements from the existing logo you’d like to keep and why?

Why do you want to redesign your logo?(Required)

What is your company’s name and how do you want it to appear in your logo and marketing materials? Are there any differences we should be aware of?(Required)

What adjectives/attributes best describe your brand?(Required)

Professional

Fun

Elegant

Classic

Friendly

Expensive

Simple

Safe

Trusted

Authoritative

Reliable

Approachable

Serious

Neighborly

High-End

Advanced

Transparent

Luxury

Local

Modern

Traditional

Emotional

Determined

Thoughtful

Affordable

Involved

Which 3 adjectives/attributes did you select that are most important to you?(Required)

What brands do you admire? Please tell us the values and attributes that you believe you share.(Required)

Who are decision-makers on this project that will be providing Formada feedback and approval?(Required)

Design Discovery

Let’s bring your brand to life.

Hi, there. We are so excited to work with you!

Below are two logo examples. Which one do you find more appealing? Please expand on your preference in the Notes area below.

Here are two more logo examples. Of these two, which one do you prefer? Again, please share in the Notes area why you chose this logo over the other.

Here are two more logos for you to consider. Which one do you like more? Please tell us in the Notes field why this logo appeals to you.

Of these two logos, which do you prefer? Please choose your favorite and tell us in the Notes field why you chose this logo.

Which of these two logos do you like more? Please explain why in the Notes section why you chose this particular logo.

This is the last set of logos to review. Which one do you prefer? Please tell us in the notes section why you chose this logo over the other.

Let's switch gears and talk about fonts

Please review the below logos. Of the examples provided, which font do you like the most? Use the notes section to tell us more about why you chose this particular font treatment. We will continue this exercise for the next few slides.

Here are three new logos with different font treatments. Which one do you find most appealing? Please tell us why this font stands out to you in the Notes field.

This is the last set of fonts to review. Of the three logos below, which font treatment do you like the most? Use the notes field to provide our team more details about your choice.