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The Importance of Having a Team To Support Your Healthcare Marketing

by Meghan Kelly

Jan 10, 2024

Posted in Industry

Meghan Kelly is photographed in black and white, seated in a chair while smiling at a message about digital marketing.

You Don’t Have To Settle For Transactional Marketing Agency Relationships

Throughout my career, I’ve had the pleasure of working with a great number of businesses in the medical and healthcare industry. It’s a fascinating world, filled with people who have dedicated themselves to helping others. 

In the many conversations that I’ve had with these folks, there are a few common themes that have popped up, with perhaps the most prominent one being the eventual lack of support they seem to get from their marketing agencies. 

  • The agency expresses enough interest to land the business
  • The services are initially good but the support seems to fizzle over time
  • The main point of contact seems to change frequently, creating confusion
  • The reporting, recommendations, and relationship eventually feels transactional

Sound familiar? For your business’s sake, I certainly hope not. But having worked with so many business owners and practice managers, I know how prevalent this experience can be. 

When Garrett and I first built Formada, we discussed how dedicated to ensuring our clients never felt this way. And what this means in practice is getting to know our clients on a level where they feel that when they work with us, that we’re an extension of their team. 

If your business doesn’t have a Marketing department, well, that’s what we become. If you already have marketing resources on-staff, then we’re the team that elevates them and helps them achieve their goals. 

After all, that’s why we exist in the first place. To help you achieve your goals. But that doesn’t mean we apply the same services in the same way for the same reasons. Quite the opposite, in fact. 

We Provide Personalized Digital Marketing Recommendations For Healthcare Businesses

You wouldn’t diagnose a patient or offer treatment recommendations if you didn’t fully understand their experience, would you? We treat our approach to digital marketing in a very similar way. 

I’m not going to come to a discovery meeting with a potential new client armed with a pitch deck. To me, that feels totally inappropriate. How am I (or any other agency) in the position to offer recommendations? At this stage, there’s so much I still need to learn about the business, the team, and its goals. In my estimation, it’s premature for me to have formed any sort of opinion. 

This is one of the most exciting parts of being in business, where I get to meet new people, learn about their experiences, and learn what they’re trying to achieve as an organization. This is where I get to ask questions like: 

  • What is the mission of your business or practice?
  • What are your short and long term goals for the business?
  • What has been working?
  • What challenges are you facing that are preventing you from being more successful?

These are just a few of the things that I want to discuss. Every business is different. And the way we apply our services hinges on their unique needs and goals. 

Supporting medical and healthcare brands is no different. In fact, with the healthcare industry changing so rapidly, having a deeper understanding of these organizations, their challenges, and their goals makes it critical for marketing agencies to do their homework before launching campaigns on their behalf. 

Formada Provides Partnership and Support To Healthcare Businesses

In our experience, many healthcare organizations who already have marketing teams just don’t have enough resources to deploy the strategies they need to achieve their goals. 

Others might not even have in-house resources. The Formada team was designed to complement existing marketing teams and, if necessary, plug into those organizations who don’t have dedicated marketing support on staff. 

Our goal in these scenarios is to help develop strategies, deploy campaigns, monitor and report performance, and make adjustments based on feedback and collaboration with the business. 

I believe that we’re able to make this work so successfully because we focus so much on communication. We’re not the sort of agency that wants to launch a campaign and then place it on autopilot. 

We want to learn more. What’s working? What’s not? How can we apply this success to new tactics? What other opportunities might exist? 

It’s what clients deserve. So that’s what we aim to deliver. 

If you’re interested in learning more about how we can help your healthcare brand, contact me today. We’d love to help you achieve your goals. 

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