Case Study
Maximizing ROAS for an audiology practice
Challenge
Audiology Associates of Deerfield, an independently owned and operated hearing care practice, wasn’t reaching the right type of patient opportunities.
Their previous experiences with paid Google Ads added up to a lot of investment, but very little return.
Formada recommended a strategy that was more targeted, focusing on the patient prospects that were past the research phase and ready to address their hearing health.
Run campaign on a limited budget
Reach a more motivated patient type
Achieve an efficient return on ad spend
Solution
Formada audited their previous Google Ad campaigns and discovered that the previous ads were templated — an approach that resulted in fewer appointments, less revenue, and poor budget management.
Formada took a different approach, building custom landing pages designed to speak to folks deeper in the decisions making process.
The hearing aid campaigns were rebuilt to focus on the most valuable keywords for motivated prospective patients. Formada made weekly campaign optimizations to drive better results, including fine-tuning targeting and ad copy.
Results
Audiology Associates of Deerfield was able to earn incredible results from their Google Ad campaign, including a 6X return on their ad spend!
%
increase in clicks
%
increase in impressions of ads on targeted placements
%
increase in overall clickthrough rate
%