Case Study
Optimizing paid media at scale for a national healthcare system
Challenge
A renowned national healthcare system was struggling. Their paid media campaigns were underperforming. Their agency was inattentive. The agency, a large, international shop known for representing recognizable global brands, was falling short in meeting the client’s minimum expectations.
Communication was inefficient and confusing. Reports were vague. The client’s direct contact kept changing. There just wasn’t any real momentum. They felt they were constantly starting over.
And most importantly, their results were lackluster.
They felt underserved, overinvested, and were craving a partner who would dig in and give their goals the attention they deserved.
Priority treatment by their agency
Collaborative agency partnership
More efficient return on ad spend
Insightful, actionable reporting
Clear, frequent strategic communication
A goal-driven paid media strategy
Solution
In our first year as a partner, the Formada team performed comprehensive audit of the client’s analytics.
Our paid technicians then drafted three custom paid media plans across multiple ad platforms.
Formada implemented a cross-organization project schedule, reviewed results on a weekly basis, and set up custom reporting to ensure the client had clarity on their performance.
Throughout this process, Formada launched new ads, optimized campaign delivery, revamped
analytics and tracking.
Results
The client saw massive growth and efficiency improvements over the course of their first year.
| Metric | Prior Agency (12 months) | Formada (following 12 months) |
|---|---|---|
| Ad Spend | $2,377,173.05 | $802,919.48 |
| Cost-Per-Conversion | $1,152.85 | $203.37 |
| Website Goal Completions | 2,062 | 3,948 |
| Impressions | 94,903,976 | 28,400,624 |
| Clicks | 387,262 | 138,570 |
| Users | 299,404 | 102,823 |