Everyone has marketing advice. Ours comes with a plan.
Should I Update My WordPress Plugins?
Yes. You should definitely update your WordPress plugins. Wow, that was quick... ...But there are a number of things you should consider before you do that. You should always proceed cautiously when updating WordPress plugins—here's an example of what can happen if...
Am I Paying Too Much for Digital Marketing?
If you feel like you might be paying too much for your digital marketing, but you’re not sure how to confirm your suspicion—you’re not alone. We speak with many business owners who have invested thousands of their hard-earned dollars in digital marketing only to...
Stop Waiting for Perfection
A little over a year ago, we started building a website for our brand. It was quick and dirty. Meghan and I mapped out our core ideas, services, and selling points. We launched it without thinking much because, at the end of the day, we just needed to see what the...
How Do I Get Started with Digital Marketing?
There are so many choices when it comes to promoting your business online. The sheer number of options can make the whole process of establishing your digital brand very overwhelming. Digital marketing vendors often aggressively pursue business owners. These vendors...
How to Talk to Your Agency about SEO When You Don’t Have a Clue
Often times, people will come to us and say that they purchased SEO from an agency, but they aren’t sure exactly what they bought. They know that SEO is important, but they aren’t quite certain what it is, what it looks like in a tangible format, and how to determine...
4 Things To Consider Before Signing a Contract with a Digital Marketing Agency
Anytime you enter into a new business relationship there is bound to be a contract associated with the partnership. And there should be. A good contract is essential to a strong relationship and helps to ensure that there is no confusion that can lead to hurtful and...
What Should Be On My Digital Marketing Report?
You’ve signed on with a digital agency. Maybe you’re looking to start a new relationship with an agency and you’re wondering how you compare one agency’s reporting method to another. Some of the critical considerations should be: How does the agency report the success...
How Do I Choose A Digital Marketing Agency?
Developing relationships in business can be tricky. The digital agency relationship can be exceedingly complex because it involves purchasing something that you cannot see that will deliver unknown results. This can make any business owner feel vulnerable. It makes it...
Why Do All Websites Look The Same?
Why do so many websites look alike? Close your eyes, you can probably picture it right now. The logo is in the top left corner. The navigation menu is spread across the top pane of the page evenly. You can hover over these items and underneath you’ll find a dropdown...
Does My Small Business Need A Website?
Okay, so on its face, this may seem like an absurd question. Websites are an essential part of every business! Why on earth would we be talking about whether your small business needs a website or not? But our current digital marketing landscape proves that websites...
