Why Personalized Content Is Critical To Your Brand — And How To Get It!
Ever wonder how some brands seem to have the most unique and engaging content? Odds are, it’s because they have a copywriter on staff, or because they’ve hired a professional to do their writing for them. Obviously, right? But here’s the thing: A lot of...
The Importance of Weekly One-On-One Meetings
I slip into autopilot often when I drive. For years, I had the same commute and sometimes if I connect with one of those roads — I’ll slip right back into my old routes. Once, my wife was in the passenger seat and noticed I was way off course. She waited to see how...
Why Isn’t There A Better Word Than Blogging?
The Content Conundrum We don’t make our distaste for industry jargon much of a secret around here. The unfortunate reality is, some terminology just is what it is. Blogging, content, bandwidth, impact. The list goes on. We don't have control over it. We certainly...
Why A Brand Strategist?
There’s growth. And then there’s growth. Like most companies, we’re focused on growth. But the core of Formada’s long-term strategy isn’t just about growth for growth’s sake — it’s building something sustainable. We feel that building a successful,...
Unpacking Jargon: Optimize
In this series, Unpacking Jargon, we demystify a digital marketing phrase or term that is widely overused, misunderstood, or intentionally vague. This week, we are talking about the terror of the vague but omnipresent, optimize. Uses: “We just need to let the...
