What does AI really mean for the future of digital marketing?
I feel strongly that we must be skeptical of the impending artificial intelligence revolution. This tech is evolving. Quickly. And while the repercussions of certain elements remain to be seen, AI didn’t exactly come out of nowhere. In fact, it’s been around for...
Why Personalized Content Is Critical To Your Brand — And How To Get It!
Ever wonder how some brands seem to have the most unique and engaging content? Odds are, it’s because they have a copywriter on staff, or because they’ve hired a professional to do their writing for them. Obviously, right? But here’s the thing: A lot of...
The Importance of Weekly One-On-One Meetings
I slip into autopilot often when I drive. For years, I had the same commute and sometimes if I connect with one of those roads — I’ll slip right back into my old routes. Once, my wife was in the passenger seat and noticed I was way off course. She waited to see how...
Why Isn’t There A Better Word Than Blogging?
The Content Conundrum We don’t make our distaste for industry jargon much of a secret around here. The unfortunate reality is, some terminology just is what it is. Blogging, content, bandwidth, impact. The list goes on. We don't have control over it. We certainly...
Why A Brand Strategist?
There’s growth. And then there’s growth. Like most companies, we’re focused on growth. But the core of Formada’s long-term strategy isn’t just about growth for growth’s sake — it’s building something sustainable. We feel that building a successful,...
